VP of Product Marketing ( adtech experience required)

What you'll do

• Define and execute product marketing strategy aligned with global objectives and regional market dynamics
• Develop product positioning and messaging for trust and safety, fraud prevention, and compliance solutions
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion
• Build and maintain relationships with advertisers, publishers, agencies, and technology partners
• Translate complex technology into clear value propositions for diverse audiences
• Create product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses
• Drive product naming, positioning, and messaging initiatives
• Develop and maintain competitive intelligence
• Maintain expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges in US markets
• Represent company at industry events and panels
• Engage with industry bodies to shape standards and practices
• Stay ahead of emerging fraud tactics, regulatory changes, and market trends
• Partner with product management, engineering, and data science teams
• Work with sales and business development to enable product demonstrations and customer conversations
• Collaborate with customer success teams to gather insights and develop case studies
• Support global marketing initiatives with regional adaptation
• Implement metrics-driven approaches to measure marketing effectiveness
• Analyze market data, customer feedback, and competitive intelligence
• Provide data-driven recommendations for product pricing, roadmap, and go-to-market priorities

Requirements

• 8+ years of product marketing experience in B2B SaaS
• 10+ years in technology or cybersecurity-related roles
• Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
• Deep expertise in ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
• Experience developing and executing go-to-market strategies that drive revenue growth in enterprise markets
• Experience working in or marketing to the US region with understanding of regional market dynamics and cultural nuances
• Technical background (computer science, engineering, or equivalent)
• Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
• Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
• Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications)
• Exceptional communication and storytelling abilities
• Strong analytical mindset
• Entrepreneurial spirit with hands-on approach
• Experience presenting to C-level executives and technical audiences
• Comfortable working across time zones
• Track record of success in fast-paced, high-growth technology companies

Tech stack

Benefits