VP of Product Marketing role based in New York, NY. Full-time position leading product marketing for trust and safety, fraud prevention, and compliance solutions. Responsibilities include defining and executing product marketing strategy, developing product positioning and messaging, leading go-to-market plans, building industry relationships, creating product collateral, maintaining competitive intelligence, representing the company at industry events, collaborating cross-functionally with product, engineering, sales, and customer success teams, and using data-driven approaches to optimize marketing effectiveness. Requires 8+ years in product marketing in B2B SaaS, 10+ years in technology or cybersecurity, strong technical background, expertise in ad fraud prevention and cybersecurity, and experience with regional market dynamics. Benefits include comprehensive health insurance, parental leave, unlimited PTO, 401(k), referral bonuses, internet reimbursement, remote-first work from DC or NY metro area, flexible work environment, team events, travel, and leadership growth opportunities.
What you'll do
Define and execute product marketing strategy aligned with global objectives and regional market dynamics
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Develop product positioning and messaging for trust and safety, fraud prevention, and compliance solutions
Lead go-to-market planning and execution for product launches, feature releases, and market expansion
Build and maintain relationships with advertisers, publishers, agencies, and technology partners
Translate complex technology into clear value propositions for diverse audiences
Create product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses
Drive product naming, positioning, and messaging initiatives
Develop and maintain competitive intelligence
Maintain expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges in US markets
Represent company at industry events and panels
Engage with industry bodies to shape standards and practices
Stay ahead of emerging fraud tactics, regulatory changes, and market trends
Partner with product management, engineering, and data science teams
Work with sales and business development to enable product demonstrations and customer conversations
Collaborate with customer success teams to gather insights and develop case studies
Support global marketing initiatives with regional adaptation
Implement metrics-driven approaches to measure marketing effectiveness
Analyze market data, customer feedback, and competitive intelligence
Provide data-driven recommendations for product pricing, roadmap, and go-to-market priorities
Requirements
8+ years of product marketing experience in B2B SaaS
10+ years in technology or cybersecurity-related roles
Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
Deep expertise in ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
Experience developing and executing go-to-market strategies that drive revenue growth in enterprise markets
Experience working in or marketing to the US region with understanding of regional market dynamics and cultural nuances
Technical background (computer science, engineering, or equivalent)
Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications)
Exceptional communication and storytelling abilities
Strong analytical mindset
Entrepreneurial spirit with hands-on approach
Experience presenting to C-level executives and technical audiences
Comfortable working across time zones
Track record of success in fast-paced, high-growth technology companies
Tech stack
AImachine learningfraud preventiontrust and safety technologiescybersecurityprogrammatic advertisingad techdata privacy regulationsPDPAGDPR
Benefits
Medical, dental, and vision insurance — 100% employee premiums covered, 50% for dependentsGenerous parental leave and maternity leaveUnlimited PTO401(k)Employee referral bonus programMonthly internet reimbursementRemote-first work from DC or NY metro areaCasual, flexible work environmentAnnual team eventsClear path to sales leadershipInternational and domestic travel
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