VP of Commercialization, GO Enterprise at Criteo | AdTechTalent
Product4 months agoHybrid
Criteo
VP of Commercialization, GO Enterprise
commercializationgo-to-marketproduct strategypricingpackagingdigital advertisingad techDSPplatformcross-functional leadershipAPIcommerce media
Key details
Salary
$260K – $325K
Employment type
Permanent Full Time
Seniority
Vp
Years experience
5+
Location
Boston, United States of America; New York, US
Full job description
The VP of Commercialization, GO Enterprise leads the commercialization strategy, packaging, pricing, go-to-market, and operating model for the GO Enterprise product. This role owns the commercial strategy and execution, shaping product and packaging in partnership with Product, R&D, and GTM teams. Responsibilities include defining market positioning, translating company vision into client value propositions, setting segment rules, owning commercial models with Finance and Legal, designing packaging and SKUs, partnering with GTM and sales on account targeting, influencing product roadmap, ensuring agent-ready design, managing design partners, and building senior client relationships. Requires 15+ years in digital advertising or ad tech with experience in DSP/platform commercialization, strong commercial acumen, strategic thinking, storytelling, and cross-functional leadership. Bachelor’s degree required; MBA or equivalent preferred. The role is full-time, hybrid, based in New York or Boston, with a salary range of $260,000 to $325,000.
What you'll do
Define and continually refine GO Enterprise’s market positioning and narrative
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Translate company’s broader performance and commerce vision into segment-specific value propositions
Set clear segment guardrails and eligibility rules
Own the commercial model for GO Enterprise working with Finance, Legal, and Operations
Design packaging and SKUs across client base
Partner with GTM to shape the go-to-market plan from early design partners through scaled commercial availability
Partner with sales leadership to define account selection and targeting by segment and region
Act as the commercial voice into Product, codifying segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization
Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics
Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations)
Pressure-test major roadmap bets with design partners before broad rollout
Serve as executive sponsor for key design partners across target clients
Build senior-level relationships with clients and partners, turning early tests into referenceable proof points and case studies with Marketing and Communications
Requirements
15+ years in digital advertising, ad tech, or commerce media
Significant experience in DSP/platform commercialization, GTM, or product marketing/strategy
Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
Experience working with clients and credibility with C-level and SVP-level stakeholders
Experience designing and implementing pricing, packaging, and margin models
Strategic thinker with strong market sensing
Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
Exceptional storyteller and communicator
Highly cross-functional leader
Ability to thrive in ambiguity and build structure, governance, and operating models from scratch
Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)
Benefits
Hybrid work model blending home and in-office experiencesLearning, mentorship & career development programsHealth benefits, wellness perks & mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and levelFor US employees: quarterly or annual bonus, restricted stock units, healthcare, dental, vision insurance, 401(k) plan with company match, disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, robust annual leave plan including volunteer time off and summer vacation days
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