The Trade Desk
Business Development GM (Holdco)
New York, New York, United States•19 days ago
$134K – $245K
business developmentsalesagency
Product19 days agoHybrid
Criteo
VP of Commercialization, GO Enterprise
commercializationgo-to-marketproduct strategypricingpackagingdigital advertisingad techDSPplatformcross-functional leadershipAPIcommerce media
Key details
Salary
$260K – $325K
Employment type
Permanent Full Time
Seniority
Vp
Years experience
5+
Location
Boston, Massachusetts, United States of America; New York, New York, United States of America
Full job description
The VP of Commercialization, GO Enterprise leads the commercialization strategy, packaging, pricing, go-to-market, and operating model for the GO Enterprise product. This role owns the commercial strategy and execution, shaping product and packaging in partnership with Product, R&D, and GTM teams. Responsibilities include defining market positioning, translating company vision into client value propositions, setting segment rules, owning commercial models with Finance and Legal, designing packaging and SKUs, partnering with GTM and sales on account targeting, influencing product roadmap, ensuring agent-ready design, managing design partners, and building senior client relationships. Requires 15+ years in digital advertising or ad tech with experience in DSP/platform commercialization, strong commercial acumen, strategic thinking, storytelling, and cross-functional leadership. Bachelor’s degree required; MBA or equivalent preferred. The role is full-time, hybrid, based in New York or Boston, with a salary range of $260,000 to $325,000.
What you'll do
- Define and continually refine GO Enterprise’s market positioning and narrative
- Translate company’s broader performance and commerce vision into segment-specific value propositions
- Set clear segment guardrails and eligibility rules
- Own the commercial model for GO Enterprise working with Finance, Legal, and Operations
- Design packaging and SKUs across client base
- Partner with GTM to shape the go-to-market plan from early design partners through scaled commercial availability
- Partner with sales leadership to define account selection and targeting by segment and region
- Act as the commercial voice into Product, codifying segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization
- Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics
- Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations)
- Pressure-test major roadmap bets with design partners before broad rollout
- Serve as executive sponsor for key design partners across target clients
- Build senior-level relationships with clients and partners, turning early tests into referenceable proof points and case studies with Marketing and Communications
Requirements
- 15+ years in digital advertising, ad tech, or commerce media
- Significant experience in DSP/platform commercialization, GTM, or product marketing/strategy
- Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale
- Experience working with clients and credibility with C-level and SVP-level stakeholders
- Experience designing and implementing pricing, packaging, and margin models
- Strategic thinker with strong market sensing
- Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve
- Exceptional storyteller and communicator
- Highly cross-functional leader
- Ability to thrive in ambiguity and build structure, governance, and operating models from scratch
- Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience)
Benefits
Hybrid work model blending home and in-office experiencesLearning, mentorship & career development programsHealth benefits, wellness perks & mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and levelFor US employees: quarterly or annual bonus, restricted stock units, healthcare, dental, vision insurance, 401(k) plan with company match, disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, robust annual leave plan including volunteer time off and summer vacation days
Apply now
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