AdTechTalent
Marketing90 days agoRemote

Smaato (Now part of Verve)

VP, Marketing

marketingvpad techprogrammaticAIdata-drivendemand generationbrand positioningsales enablementLLMDSPSSPdigital campaignscontent marketingeventsanalyticsROI

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Vp

Years experience

10+

Location

New York, New York, United States

Full job description

Verve is seeking a VP of Marketing to lead and build the marketing function for Verve For Advertisers. The role involves defining and executing marketing strategy, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels. The VP will build and mentor a marketing team covering content, demand generation, product marketing, design, and events. Responsibilities include translating technical innovations into compelling narratives, driving demand generation programs, partnering with sales on enablement materials, leading presence at industry events, collaborating globally on brand messaging, managing marketing analytics and reporting, and overseeing external relationships. Requirements include 10+ years marketing experience with 5+ years in leadership, preferably in ad tech or digital media, strong understanding of programmatic advertising ecosystem, experience marketing AI-powered or data-driven products, excellent storytelling and writing skills, analytical mindset, budget and stakeholder management experience, and ability to work in a fast-paced environment. Benefits include competitive salary and bonuses, health/dental/vision insurance, 401(k) match, generous PTO, hybrid work environment in NYC, free lunch onsite, volunteer opportunities, and professional development. The position is full-time, hybrid with expectation to be onsite three days per week for Greater NY-area residents. Salary range is $225,000 to $250,000 USD.

What you'll do

  • Define and execute the overall marketing strategy for Verve For Advertisers, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
  • Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
  • Own the narrative around Verve's advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
  • Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
  • Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
  • Lead Verve For Advertisers' presence at key industry events and conferences, managing everything from strategy to execution
  • Collaborate with the global Verve team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
  • Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
  • Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
  • Manage external relationships and vendor partnerships as needed

Requirements

  • 10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media
  • Proven track record building and scaling marketing teams in high-growth B2B environments
  • Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement
  • Experience marketing AI-powered or data-driven products to sophisticated enterprise buyers
  • Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency
  • Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI
  • Experience managing budgets, agencies, and cross-functional stakeholders
  • Comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly
  • Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative teams

Tech stack

LLM prompt data integrationintent signalsID-less targetingprogrammatic advertisingDSPSSPAI-powered productsdata-driven products

Benefits

Competitive salary + performance bonusesHealth, dental, and vision insurance, plus mental health resources401(k) match and generous PTOHybrid work environment (NYC office)Free lunch for onsite team members in NYCVolunteer opportunitiesOpportunities for professional development in a high-growth ad tech company

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