Seeking a VP/Director of Technical Product Marketing to lead product marketing for trust and safety solutions in the US region. Responsibilities include defining and executing product marketing strategy, developing product positioning and messaging, leading go-to-market planning, building industry relationships, creating product collateral, maintaining competitive intelligence, representing the company at industry events, collaborating cross-functionally, and using data-driven approaches to optimize marketing efforts. Requires 8+ years in B2B SaaS product marketing, 10+ years in technology or cybersecurity roles, expertise in ad fraud prevention, brand safety, or trust and safety technologies, technical background, strong communication and analytical skills, and experience with US market dynamics. Benefits include competitive compensation with equity, medical/dental/vision insurance, unlimited PTO, 401k, internet reimbursement, casual work environment, and professional development opportunities. Role is hybrid based in New York City.
What you'll do
Define and execute product marketing strategy aligned with global objectives and regional market dynamics
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Develop product positioning and messaging for trust and safety, fraud prevention, and compliance solutions
Lead go-to-market planning and execution for product launches and market expansion
Build and maintain relationships with advertisers, publishers, agencies, and technology partners
Translate complex trust and safety technology into clear value propositions
Create product collateral such as presentations, case studies, solution briefs, whitepapers, and competitive analyses
Drive product naming, positioning, and messaging initiatives
Develop and maintain competitive intelligence
Maintain expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges in US markets
Represent company at industry events and engage with industry bodies to shape standards
Stay ahead of emerging fraud tactics, regulatory changes, and market trends
Partner with product management, engineering, and data science teams
Work with sales and business development for product demonstrations and customer conversations
Collaborate with customer success teams to gather insights and develop case studies
Support global marketing initiatives with regional adaptation
Implement metrics-driven approaches to measure marketing effectiveness
Analyze market data, customer feedback, and competitive intelligence
Provide data-driven recommendations on product pricing, roadmap, and go-to-market priorities
Requirements
8+ years of product marketing experience in B2B SaaS
10+ years in technology or cybersecurity-related roles
Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
Deep expertise in ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
Experience developing and executing go-to-market strategies that drive revenue growth in enterprise markets
Experience working in or marketing to the US region with understanding of regional market dynamics and cultural nuances
Technical background (computer science, engineering, or equivalent)
Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications)
Exceptional communication and storytelling abilities
Strong analytical mindset
Entrepreneurial spirit with hands-on approach
Experience presenting to C-level executives and technical audiences
Comfortable working across time zones
Track record of success in fast-paced, high-growth technology companies
Tech stack
AImachine learningprogrammatic advertisingad techfraud detectioncybersecuritytrust and safety technologiesdata privacy regulationsPDPAGDPR
Benefits
Excellent benefits package including medical, dental, and vision insurancePremiums 100% covered for employees and 50% covered for dependentsUnlimited PTO401kMonthly internet reimbursementCasual work environmentOpportunity for advancementFun annual team eventsCompetitive compensation package including equity participationProfessional development opportunitiesWork with a globally distributed team
Apply now
Ready to take the next step in your career? Click the button below to continue to the application process.
