VP, Business Development, CTV Content Intelligence at Pixalate | AdTechTalent
business development7 days agoRemote
Pixalate
VP, Business Development, CTV Content Intelligence
business developmentCTVprogrammaticad techSSPDSPcontent intelligencecommercial leadershippartnershipsgo-to-market
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Vp
Years experience
5-10
Location
Mclean, United States
Full job description
Seeking a VP or Director of Business Development for CTV Content Intelligence to lead commercial expansion of Pixalate’s CTV content measurement and analytics products. Senior individual contributor role reporting to CEO. Responsibilities include scaling go-to-market partnerships, driving strategic integrations with SSPs, DSPs, and agency buyers, developing commercial models, defining value propositions, collaborating with product and engineering, building sales playbooks, representing company at industry events, and reporting to CEO. Requirements include 8-15 years in business development or commercial leadership in ad tech or CTV, deep knowledge of programmatic CTV ecosystem, experience managing SSP/DSP partnerships, prior experience at data or programmatic infrastructure companies, proven track record launching new products, VP or C-level relationships in industry, technical product conversation skills, and ability to operate independently. Benefits include full medical/dental/vision coverage, flexible leave, unlimited PTO, 401(k), referral bonuses, internet stipends, remote-first culture with team gatherings and travel, and career growth opportunities.
What you'll do
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Scale go-to-market partnerships and drive strategic integrations with highly selective, technically sophisticated partners across the programmatic CTV supply chain, focusing on SSPs first, then DSPs and agency buyers
Identify, evaluate, and close high-value SSP integration partnerships to establish Pixalate as a key content intelligence layer across programmatic CTV supply paths
Develop and grow a portfolio of enterprise partnerships with DSPs and agency trading desks, structuring agreements including access terms, technical integration commitments, and commercial pathways
Develop the commercial model for CTV Content Intelligence including pricing architecture, packaging tiers, segment licensing economics, API access model, and SSP revenue share structures
Define and document the value proposition for each target buyer segment in collaboration with product and marketing
Work closely with product and engineering to translate partner and market feedback into product requirements and ensure technical feasibility of integrations
Build the go-to-market playbook for the broader sales organization including ideal customer profile, buyer personas, objection handling, competitive positioning, and deal structure
Represent Pixalate at industry forums and key CTV industry events to establish CTV Content Intelligence as a market-standard product
Report directly to the CEO on partnership pipeline, integration progress, commercial model evolution, and go-to-market performance
Requirements
8–15 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV
Deep knowledge of the programmatic CTV ecosystem — supply chain dynamics, SSP and DSP relationships, audience measurement, and content transparency
Demonstrated experience closing or managing SSP or DSP-level data partnerships, including segment licensing, supply path integrations, or data syndication agreements
Prior experience at a data, measurement, or programmatic infrastructure company — SSP, DSP, measurement, identity, verification, or similar
Proven track record of taking a new product or product category to market from an early stage — not only managing existing partnership books
Existing relationships at the VP or C-level across SSPs, DSPs, and major agency holding company trading desks
Comfortable in technical product conversations with engineering and product leadership as well as external technology counterparts at SSPs and DSPs
Highly self-directed; able to operate effectively with limited infrastructure and a high degree of ambiguity
Benefits
Health & Wellbeing: 100% coverage of employee medical, dental, and vision premiums, plus 50% for dependents; flexible parental and maternity leave; unlimited PTO policyFinancial Perks: 401(k) plan, referral bonus program for new hires, monthly internet expense stipendsWork Style & Environment: remote-first culture (based in DC or NY metros) with casual, flexible atmosphere; annual team gatherings; domestic and international travel opportunitiesCareer Growth: transparent trajectory toward finance/FP&A leadership as global team expands
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