VP, Business Development, CTV Content Intelligence at Pixalate | AdTechTalent
business development7 days agoRemote
Pixalate
VP, Business Development, CTV Content Intelligence
business developmentCTVprogrammaticad techSSPDSPcontent intelligencecommercial leadershippartnershipsintegrationgo-to-marketproduct commercialization
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Vp
Years experience
5-10
Location
New York, US
Full job description
Seeking a VP or Director of Business Development for CTV Content Intelligence to lead commercial expansion of Pixalate’s CTV content measurement and analytics products. Senior individual contributor role reporting to CEO. Responsibilities include scaling go-to-market partnerships, driving strategic integrations with SSPs, DSPs, and agency buyers, developing the commercial model, collaborating with product, engineering, marketing, and sales, and representing Pixalate at industry events. Requires 8-15 years experience in business development or commercial leadership in ad tech, CTV/streaming measurement, or advanced TV, deep knowledge of programmatic CTV ecosystem, experience managing SSP/DSP data partnerships, and proven track record launching new products. Benefits include full medical/dental/vision coverage, 401(k), referral bonuses, remote-first culture with hybrid work in NY or DC, unlimited PTO, and career growth opportunities.
What you'll do
Scale go-to-market partnerships and drive strategic integrations with highly selective, technically sophisticated partners across the programmatic CTV supply chain, focusing on SSPs first, then DSPs and agency buyers
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Identify, evaluate, and close high-value SSP integration partnerships to establish Pixalate as a key content intelligence layer across programmatic CTV supply paths
Develop and grow a portfolio of enterprise partnerships with DSPs and agency trading desks, structuring agreements including access terms, technical integration commitments, and commercial pathways
Develop the commercial model for CTV Content Intelligence from the ground up, including pricing architecture, packaging tiers, segment licensing economics, API access model, and SSP revenue share structures
Define and document the value proposition for each target buyer segment in collaboration with product and marketing
Work closely with product and engineering to translate partner and market feedback into product requirements and ensure technical feasibility of integrations
Build the GTM playbook for the broader sales organization, including ideal customer profile, buyer personas, objection handling, competitive positioning, and deal structure
Represent Pixalate at industry forums and key CTV industry events to establish CTV Content Intelligence as a market-standard product
Report directly to the CEO on partnership pipeline, integration progress, commercial model evolution, and GTM performance
Requirements
8–15 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV
Deep knowledge of the programmatic CTV ecosystem — supply chain dynamics, SSP and DSP relationships, audience measurement, and content transparency
Demonstrated experience closing or managing SSP or DSP-level data partnerships, including segment licensing, supply path integrations, or data syndication agreements
Prior experience at a data, measurement, or programmatic infrastructure company — SSP, DSP, measurement, identity, verification, or similar
Proven track record of taking a new product or product category to market from an early stage — not only managing existing partnership books
Existing relationships at the VP or C-level across SSPs, DSPs, and major agency holding company trading desks
Comfortable in technical product conversations with engineering and product leadership as well as external technology counterparts at SSPs and DSPs
Highly self-directed; able to operate effectively with limited infrastructure and a high degree of ambiguity
Benefits
Health & Wellbeing: 100% coverage of employee medical, dental, and vision premiums, plus 50% for dependents; flexible parental and maternity leave; unlimited PTO policyFinancial Perks: 401(k) plan, referral bonus program for new hires, monthly internet expense stipendsWork Style & Environment: remote-first culture (based in DC or NY metros) with casual, flexible atmosphere; annual team gatherings; opportunities for domestic and international travelCareer Growth: transparent trajectory toward finance/FP&A leadership as the global team expands
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