Vice President, Retail Media Measurements & Insights at Criteo | AdTechTalent
OtherRecentlyHybrid
Criteo
Vice President, Retail Media Measurements & Insights
retail mediameasurementinsightsincrementalityattributionmarketing mix modelingbrand liftclean roomsMRC accreditationdata governanceprivacyGDPRclient engagementleadershipcommerce media
Key details
Salary
$260K – $315K
Employment type
Permanent Full Time
Seniority
Vp
Years experience
10+
Location
New York, US
Full job description
Vice President role leading Retail Media Measurements & Insights at Criteo. Responsible for setting measurement vision, leading client-facing Insights Partners team, defining measurement standards, enabling commercial teams, shaping validation strategy, and representing Retail Media globally. Requires 15+ years experience in measurement and insights strategy in retail or commerce media, strong expertise in incrementality, attribution, marketing mix modeling, and data governance. Must have leadership skills, global privacy knowledge, and ability to engage senior clients and industry audiences. Hybrid work model based in New York. Salary range $260,000 - $315,000 per year.
What you'll do
Lead and develop the Insights Partners team as senior client-facing measurement and insights experts
Serve as credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences
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Translate measurement into client value supporting renewals, growth, retailer partnerships, and agency engagement
Define, champion, and evolve Retail Media’s common measurement framework across attribution, competitive position, incrementality, customer health, and brand health
Set measurement standards for analytics, reporting, and in-platform insights
Equip Commercial teams with narrative, proof points, and frameworks for measurement and insights story
Support pipeline, renewals, and growth through clear measurement story and senior client engagement
Provide market and client inputs to Product’s build-versus-partner decisions
Lead Criteo’s validation approach ensuring measurement credibility and accreditation
Position Criteo as trusted commerce-media input to marketing mix models and pursue partnerships for brand lift, clean-room collaboration, and identity and LTV enrichment
Identify and develop external measurement and data partnerships
Bring global perspective across Americas, EMEA, and APAC tailoring standards and client engagement
Establish principles for data use including data rights and trust standards with privacy-safe collaboration
Represent Retail Media’s measurement and insights perspective in broader company initiatives
Requirements
15+ years of experience owning measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider
Agency experience is highly preferred
Deep expertise in commerce-media measurement including incrementality, attribution, marketing mix modeling, brand lift, and clean rooms
Strong grasp of trust-and-validation landscape such as MRC accreditation, neutral incrementality providers, and IAB standards
Proven experience leading senior, client-facing consultative teams
Ability to turn measurements into commercial outcomes such as renewals, growth, and advertiser confidence
Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy
Track record of driving cross-functional alignment and shaping company-level decisions
Experience navigating both retailer and advertiser dynamics
Global fluency across Americas, EMEA, and APAC including GDPR and regional privacy requirements
Experience with data governance and related processes
Comfortable engaging senior agency and brand audiences and speaking at industry forums
Track record of building external measurement and data partnerships
Benefits
Hybrid work model blending home and in-office experiencesLearning, mentorship, and career development programsHealth benefits, wellness perks, and mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and levelUS employees eligible for quarterly or annual bonus and restricted stock unitsUS healthcare, dental, and vision insurance401(k) plan with company matchShort-term and long-term disability coverageLife insuranceFamily forming and wellness benefitsFlexible Work financial supportRobust annual leave plan including volunteer time off and summer vacation days
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