Vice President, Product Marketing

What you'll do

• Empower and inspire a team of high-performing product marketers, fostering a culture of accountability, innovation, and continuous learning
• Set a high bar for quality, speed, and strategic clarity and model it
• Attract, develop, and retain top product marketing talent as the function scales
• Partner with product management to define and evangelize product strategy, translating it into differentiated, value-based positioning across product lines including AI-driven decisioning, CTV, retail media, and identity solutions
• Own competitive positioning and ensure the company’s narrative is sharp, current, and winning against key rivals
• Develop and maintain deep market intelligence including voice of the customer, buyer persona insights, and industry trend analysis
• Lead go-to-market planning and launch execution across product portfolio, ensuring global alignment with regional flexibility
• Drive measurable pipeline impact and revenue outcomes within existing accounts through coordinated GTM programs
• Build and maintain a world-class sales enablement function, arming commercial teams with tools, messaging, and intelligence to win
• Serve as the connective tissue between product, commercial, and global marketing ensuring strategy translates to execution at every level
• Partner with global marketing team to amplify thought leadership, PR, client communications, and events
• Communicate with clarity and frequency to ensure all stakeholders remain aligned on priorities and progress
• Establish KPIs for product marketing impact and track performance against business outcomes
• Make data-driven decisions and hold team accountable to measurable results

Requirements

• 15+ years of experience in product marketing, marketing, and product management within ad tech, digital media, or digital advertising
• Demonstrated success building and leading high-performing, collaborative teams with a people-first leadership philosophy
• Proven track record of determining product-market fit and taking complex products to market, with genuine affinity for sales enablement
• Strong AI fluency as both a practitioner and domain expert
• Experience repositioning a product, team, or category in a fast-moving, competitive environment
• Experience operating in global, matrixed environments with internal and external stakeholders
• Familiarity with the programmatic ecosystem including SSPs, DSPs, data platforms, identity solutions, and the evolving CTV/retail media landscape
• Ability to lead and communicate cross-functionally with sales, product, engineering, and senior leadership
• Exceptional written and verbal communication skills, including executive-level presentations and market-facing narratives
• Strong analytical and organizational skills; comfort with data and financial concepts
• BA/BS or equivalent experience required, MBA preferred
• Ability to travel domestically and internationally (~15% of the time)

Tech stack

Benefits