Vice President, Product Management – Campaign Management

What you'll do

• Develop vision and strategic direction for campaign management capabilities
• Own end-to-end campaign execution system across planning, launch, optimization, and reporting
• Lead transformation from fragmented workflows to unified, scalable, intuitive product experience
• Deliver next-generation campaign management suite with automation and intelligent capabilities
• Enable consistent campaign execution across multiple activation environments
• Integrate forecasting into campaign workflows and planning tools
• Own and drive product lifecycle from strategy through continuous improvement
• Define product requirements and roadmaps with clear sequencing
• Align Marketing team with Product strategy on positioning, realization, and training
• Partner with Product, Marketing, agency, and operations stakeholders
• Research and recommend continuous improvement initiatives
• Define and manage KPIs across campaign speed, workflow efficiency, platform adoption, and user satisfaction

Requirements

• Ability to span business management, client and commercial engagement, product design and development, and technical details
• Lead product vision and roadmap while driving day-to-day product delivery
• Deep industry knowledge of digital advertising, campaign execution, planning, launch, optimization, and reporting
• Minimum 10 years in a Product role focused on advertising, campaign management, workflow-driven platforms, or related AdTech/MarTech products
• Experience with orchestration, automation, or forecasting is a strong advantage
• Experience building and scaling complex, workflow-driven products supporting end-to-end operational processes
• Proven ability to transform manual/service-heavy models into scalable productized systems
• Strong collaboration and interdisciplinary skills
• Experience applying automation, AI-assisted workflows, or decision-support to improve efficiency and usability
• Solid planning, priority setting, and project management skills
• Experience influencing business or marketing strategy through competitive information and product positioning
• Excellent verbal and written communication skills
• Highly motivated, collaborative, and innovative
• BA/BS degree required; advanced degree and/or MBA desirable

Tech stack

Benefits