Vice President, Product Management – Campaign Diversity at Epsilon | AdTechTalent
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Epsilon
Vice President, Product Management – Campaign Diversity
product management digital advertising ad serving campaign execution full-funnel campaigns programmatic third-party measurement optimization reporting martech adtech strategy roadmap stakeholder management
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$165K – $306K
Join Epsilon and work on a role built for experienced AdTech operators.
Full job description Vice President of Campaign Diversity role responsible for product strategy and execution of Epsilon's campaign diversity pod. Lead expansion of platform to support full-funnel campaigns from awareness through conversion, including new channels, private deals, third-party measurement alignment, and advanced optimization. Develop vision and strategic direction, maintain ad serving logic, modernize reporting, build support for additional channels and deal structures, and enable cohesive campaign execution. Own product lifecycle from strategy to continuous improvement, define requirements and roadmaps, align Marketing with Product strategy, and partner with stakeholders. Requires 10+ years in product roles focused on advertising, campaign execution, ad serving, measurement, or related AdTech/MarTech products. Strong collaboration, communication, planning, and leadership skills needed. BA/BS required; advanced degree/MBA preferred. Salary range $164,500 to $305,500 annually.
What you'll do Develop vision and strategic direction for campaign diversity capabilities supporting full-funnel campaigns Similar jobs
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Maintain and enhance ad serving logic for new bidding approaches and upper-funnel campaigns
Modernize and accelerate reporting and measurement aligned with third-party metrics
Build support for additional channels, inventory types, and programmatic deal structures
Enable cohesive full-funnel campaign execution and optimization within one platform
Own and drive product lifecycle from strategy through continuous improvement
Define product requirements and roadmaps with clear sequencing
Align Marketing team with Product strategy on positioning, realization, and training
Partner with Product, Marketing, agency, and operations stakeholders
Research and recommend continuous improvement initiatives
Define and manage KPIs across campaign flexibility, platform reliability, measurement alignment, and adoption Requirements Ability to span business management, client and commercial engagement, product design and development, and technical details Lead product vision and roadmap while driving day-to-day product delivery Deep industry knowledge of digital advertising including ad serving, upper-funnel campaign mechanics, deal-led inventory, and third-party measurement Minimum of 10 years in a Product role focused on advertising, campaign execution, ad serving, measurement, or related AdTech and MarTech products Experience building and scaling complex campaign products supporting execution, optimization, and reporting Proven ability to evolve platforms to support new use cases, media forms, and advanced optimization and measurement Strong collaboration and interdisciplinary skills Experience with third-party measurement systems, reporting environments, or attribution frameworks Solid planning, priority setting, and project management skills Proven experience influencing business or marketing strategy via competitive information and product positioning Excellent verbal and written communication skills Highly motivated, collaborative, and innovative BA/BS degree required; advanced degree and/or MBA desirable Tech stack ad serving third-party measurement programmatic deal structures reporting and measurement systems optimization capabilities digital advertising campaign execution attribution frameworks
Benefits Flexible time off (FTO) 14 paid holidays Paid sick time Parental/new child leave Childcare & elder care assistance Adoption assistance Comprehensive health coverage 401(k) Tuition assistance Commuter benefits Professional development Employee recognition Charitable donation matching Health coaching and counseling
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Company
Epsilon Epsilon is a global leader in data and identity with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC with more than 8,000 employees. For more information, visit www.epsilon.com.
Industry
Advertising Services
Website
https://www.epsilon.com
Posted
2 months ago
Category: Product
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