Vice President, Product Management – Campaign Diversity

What you'll do

• Develop vision and strategic direction for campaign diversity capabilities supporting full-funnel campaigns
• Maintain and enhance ad serving logic for new bidding approaches, pacing, targeting, and reliability
• Modernize and accelerate reporting and measurement capabilities aligned with third-party metrics
• Build support for additional channels, inventory types, and programmatic deal structures
• Enable cohesive full-funnel campaign execution and optimization within one platform
• Own and drive product lifecycle from strategy through continuous improvement
• Define product requirements and roadmaps with clear sequencing and financial impact
• Align Marketing team with Product strategy on positioning, realization, and training
• Partner with Product, Marketing, agency, and operations stakeholders
• Research and recommend continuous improvement initiatives and manage KPIs

Requirements

• Ability to span business management, client and commercial engagement, product design and development, and technical details
• Lead product vision and roadmap while driving day-to-day product delivery
• Deep industry knowledge of digital advertising including ad serving, upper-funnel campaign mechanics, deal-led inventory, and third-party measurement
• Minimum 10 years in a Product role focused on advertising, campaign execution, ad serving, measurement, or related AdTech and MarTech products
• Experience building and scaling complex campaign products supporting execution, optimization, and reporting across multiple campaign types and media environments
• Proven ability to evolve platforms to support new use cases, media forms, and advanced optimization and measurement
• Strong collaboration skills and interdisciplinary teamwork
• Experience with third-party measurement systems, reporting environments, or attribution frameworks
• Solid planning, priority setting, and project management skills
• Proven experience influencing business or marketing strategy through competitive information, market awareness, and product positioning
• Excellent verbal and written communication skills
• Highly motivated, collaborative, and innovative
• BA/BS degree required; advanced degree and/or MBA desirable

Tech stack

Benefits