Vice President, North America Marketing

What you'll do

• Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner
• Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans
• Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals
• Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates
• Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership
• Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency
• Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market
• Develop region-specific campaigns and programs that complement and extend the global marketing portfolio
• Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations
• Leverage partners and sponsors to amplify campaign reach and impact across the region
• Own regional field marketing strategy and execution, including NATAM events, regional campaigns, and account-based marketing programs
• Develop and maintain a pipeline of compelling client case studies, testimonials, and success stories from the North America market
• Partner with the PMM function to ensure sales teams are armed with current, compelling, and market-appropriate enablement tools and content
• Support North America product launches in partnership with product marketing, ensuring regional relevance and commercial alignment
• Build, lead, and develop a high-performing North America marketing team with a culture of accountability, curiosity, and results
• Set a high bar for quality, commercial rigor, and execution velocity — and model it yourself
• Attract and retain top regional marketing talent as the function grows in scope and scale
• Operate as a connective node with regional commercial teams, global Centers of Excellence, and the CMO — ensuring seamless translation of global strategy into regional impact
• Collaborate closely with EMEA and APAC regional marketing counterparts to build a global community of practice, sharing learnings, frameworks, and best practices that accelerate marketing impact across all regions
• Contribute to global marketing planning processes, bringing the North America market perspective to annual and quarterly planning cycles
• Communicate with clarity and frequency to ensure CMO, CRO, and key stakeholders remain aligned on priorities, progress, and pivots
• Establish clear KPIs for North America marketing, tied directly to pipeline and revenue outcomes
• Leverage marketing analytics, attribution data, and CRM insights to measure, optimize, and report on program performance
• Drive a data-informed culture within the team — using insights to sharpen targeting, optimize channel mix, and improve campaign effectiveness

Requirements

• 15+ years of progressive B2B marketing experience, with significant time in regional or field marketing roles with direct commercial accountability
• Demonstrated success partnering with sales leadership at the VP/CRO level to co-own and deliver pipeline and revenue goals
• Deep expertise in demand generation, integrated campaign management, and mid/lower-funnel marketing programs
• Proven experience building and activating account-based marketing programs at scale in North America
• Strong track record of leading and developing marketing teams with a people-first leadership philosophy
• Highly collaborative operator — experience working across matrixed, cross-functional environments with Centers of Excellence or shared services models
• Exceptional communicator across executive, sales, and marketing audiences — written, verbal, and in executive presentations
• Data-driven mindset with fluency in marketing analytics, CRM data, and pipeline attribution
• Experience managing regional marketing budgets and making data-informed investment decisions
• BA/BS required; MBA or equivalent preferred
• Ability to travel domestically (~20% of the time) for field events, regional meetings, and commercial engagements

Tech stack

Benefits