AdTechTalent
Programmatic4 days agoHybrid

Zeta Global

Vice President, Media Activation

programmaticad opsmedia optimizationpeople managementpresalesDSPDV360XandrTTDYahooExcelcampaign managementanalyticsdigital advertisingmedia planning

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Vp

Years experience

5-10

Location

London, United Kingdom

Full job description

Vice President, Programmatic Activation (Europe) role based in London, leading media operations across EMEA with focus on UK and Western Europe. Responsibilities include managing UK media campaigns, overseeing French media lead, partnering with sales for upsell and renewals, troubleshooting tracking and optimization issues, setting media rates, providing strategic input on new business, managing AdOps teams in London and Paris, ensuring campaign performance and best practices, monitoring reporting, and preparing post-campaign reports. Requires 8+ years in programmatic advertising with people management and media optimization experience, presales strategy involvement, deep DSP knowledge (DV360, Xandr, Yahoo, or TTD), strong analytical skills, excellent communication, and fluent English. Benefits include hybrid work model, medical coverage, employee stock purchase plan, and competitive salary.

What you'll do

  • Take full responsibility for UK media campaigns, delivering strong performance, managing margins, and supporting account management teams with QBRs and insights
  • Partner with sales to identify upsell opportunities to drive incremental budgets and secure renewals
  • Troubleshoot and debug complex ongoing activities related to tracking, ad serving, and trading/optimization issues
  • Coordinate and support media initiatives across EMEA to ensure cross-border alignment
  • Set or approve media rates for all programmatic offerings submitted by the Presales Planning team
  • Partner with sales and account leadership to provide technical and strategic input on new business pitches and media plans
  • Oversee and support the France media lead and Paris-based AdOps team
  • Onboard and manage a London-based AdOps team
  • Own performance across team's campaign portfolio by ensuring programmatic best practices and timely optimizations
  • Monitor internal and third-party reporting for pacing, performance, and discrepancy tracking
  • Partner with Analytics and Client Success teams to prepare deep post-campaign reports for Tier 1 clients

Requirements

  • 8+ years experience in programmatic advertising within Trading, AdOps, or Account Management
  • Proven track record in people management and media optimization
  • Experience contributing to presales strategies, media plan pricing, and commercial proposals
  • Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or TTD preferred)
  • Solid optimization expertise across supply, audience, bidding, and attribution factors
  • Proven ability to represent organization as a credible subject matter expert in client-facing media support
  • Strong analytic skills and comfort with Excel and data-driven decision-making
  • Outstanding business writing, communication, and presentation skills
  • Ability to manage multiple complex projects in an accelerated environment
  • Fluent English

Tech stack

DV360XandrYahooTTDExcel

Benefits

Hybrid work modelExcellent medical coverageEmployee Stock Purchase PlanCompetitive Salary

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