The Trade Desk
Business Development GM (Holdco)
New York, US•2 months ago
$134K – $245K
business developmentsalesagency
Programmatic8 days agoHybrid
Equativ
Traffic Manager
programmaticdigital advertisingDSPSSPDV360XandrAmazon DSPPMPclient managementLATAMMexicocampaign optimization
Key details
Salary
Not specified
Employment type
Traffic Manager Permanent
Seniority
Mid-level
Years experience
3-5
Location
Mexico City, Mexico
Full job description
Manage digital advertising campaigns for LATAM clients, focusing on configuration, optimization, and achievement of campaign KPIs using DSP platforms. Provide training and technical support on DSP and SSP. Create and monitor programmatic deals on Smart Buyer Connect. Coordinate strategically with Supply team and collaborate internally to develop client proposals. Requires 2-3 years experience in digital advertising trafficking or trading, knowledge of programmatic campaigns and PMPs, familiarity with DSPs like DV360, Xandr, Amazon DSP, client management skills, and intermediate to advanced English.
What you'll do
- Configuration and optimization of advertising campaigns with diverse KPIs on DSP
- Training and technical support to clients on DSP and SSP
- Creation and monitoring of programmatic deals on Smart Buyer Connect
- Strategic coordination with the Supply team to maximize campaign benefits
- Collaboration with internal teams to tailor and develop proposals for clients
Requirements
- 2-3 years of experience as a trafficker or trader in digital advertising
- Previous work with LATAM/Mexico-based brands or high-profile clients
- Strong knowledge of programmatic campaigns and creation of PMPs (programmatic deals)
- Familiarity with DSP platforms such as DV360, Xandr, Amazon DSP
- Experience in customer service and client management
- Ability to identify Vast, Vpaid, Impression tags, click tags
- Intermediate to advanced English proficiency
Tech stack
DSPSSPDV360XandrAmazon DSPSmart Buyer Connectprogrammatic dealsPMPsVast tagsVpaid tagsImpression tagsclick tags
Benefits
Dynamic, flexible workplaceOpportunity to grow and excel professionally and personallyEqual opportunity employer
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