Technical Product Enablement Manager

What you'll do

• Own end-to-end product knowledge base and maintain accurate documentation across all product areas
• Partner with PMs to capture feature context at build time and ensure release notes, briefs, and enablement materials accompany deliveries
• Develop scalable systems for keeping enablement content current and manage its lifecycle
• Champion AI tooling to streamline documentation processes including drafting release notes and maintaining content consistency
• Design and run onboarding and upskilling programs to reduce time-to-competency for commercial teams
• Build and maintain sales and CS enablement materials such as battlecards, positioning guides, demo scripts, and objection-handling frameworks
• Identify and close product knowledge gaps causing deal losses or adoption struggles
• Drive adoption of self-serve resources to reduce ad hoc product questions to engineering and product teams
• Partner with marketing to develop and refine product marketing materials ensuring accuracy and resonance with target buyers
• Act as product-to-market translation layer ensuring messaging aligns with genuine product capabilities
• Contribute to go-to-market planning for major releases aligning internal enablement with external marketing
• Experiment with and embed AI-assisted workflows to reduce manual overhead in enablement functions
• Establish best practices for AI use in content creation balancing speed, accuracy, and brand voice
• Serve as connective tissue between Product, Sales, CS, Solutions Architecture, and Marketing to surface knowledge gaps and feedback
• Work closely with CPO and PMs to communicate product strategy and roadmap across commercial functions
• Own and evolve internal tooling stack for enablement including documentation platforms, demo environments, and training delivery

Requirements

• 4+ years of experience in product enablement, product marketing, technical writing, or a related role — ideally within B2B SaaS, adtech, or retail media
• A track record of building and maintaining product documentation or enablement content libraries at scale, with strong instincts for keeping content current rather than letting it drift
• Exceptional written communication skills, with the ability to translate complex technical capabilities into clear, compelling language for commercial audiences
• Hands-on experience with AI tools for content creation and workflow automation, and genuine enthusiasm for experimenting with new ways of working
• Strong cross-functional collaboration skills — comfortable working with engineers, PMs, AEs, CS leaders, and surfacing needs between groups
• Experience designing and delivering training or onboarding programs, with understanding of adult learning and product knowledge retention
• Familiarity with enablement and documentation tooling (e.g., Notion, Confluence, Highspot, Guru) and ability to evolve tooling stack as needs change
• A data-informed mindset — measuring enablement effectiveness and iterating based on findings
• Comfort with ambiguity and bias toward action; able to identify and close knowledge gaps proactively
• Bonus: experience in adtech, retail media, programmatic advertising, or exposure to go-to-market planning for product launches

Tech stack

Benefits