Team Lead, Media Planning & Forecasting at Epsilon | AdTechTalent
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Epsilon
Team Lead, Media Planning & Forecasting
media planningforecastingmedia forecastingretail media networkRMNadtechmartechprogrammaticCRMloyaltyExcelteam managementanalyticsmedia operations
Key details
Salary
$80K – $120K
Employment type
Full-time
Seniority
Lead
Years experience
5-10
Location
Westminster, United States
Full job description
Lead the execution, coordination, and delivery of media planning and forecasting initiatives across Media Planning, Performance Forecasting, and Retail Media Network solutions. Manage a team of media planners and forecasters, support complex clients, and drive operational efficiency. Develop media plan recommendations aligned with client objectives and forecast outcomes. Serve as escalation point for media planning and forecasting issues. Partner with Sales and Solutions for integrated forecasting. Identify and implement optimization strategies. Refine forecasting tools and processes. Ensure forecasting methodologies meet standards. Monitor forecast quality and identify improvement opportunities. Requires 8+ years in media planning, forecasting, or analytics, team management experience, strong Excel and analytical skills, and knowledge of adtech and martech products.
What you'll do
Manage a diverse group of media planners and forecasters across Media Planning and Performance Forecasting, including prioritizing workflow, managing assignments, and balancing pipelines
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Lead the development of media plan recommendations — translating client objectives, budgets, and audiences into channel and tactic mix, budget allocation, flighting, and KPI projections across Epsilon products and solutions
Serve as point of escalation for media planning and forecasting requests, execution challenges, and prioritization decisions
Act as the dedicated media planning and forecasting lead for complex and high-priority clients across all Epsilon products and solutions
Partner with Sales and Solutions to support integrated, multi-product forecasting and solutioning
Identify gaps in products, processes, and overall solutioning capabilities; collaborate with leadership to develop and implement optimization strategies
Collaborate cross-functionally on the refinement of forecasting tools, processes, and overall approach to improve consistency and effectiveness
Ensure forecasting methodologies, assumptions, and outputs align with established standards and procedures
Monitor forecast quality and performance, proactively identifying risks, issues, and improvement opportunities
Requirements
8+ years of experience in media planning, forecasting, analytics, or related roles
Experience managing or mentoring teams responsible for forecasting or analytical delivery
Broad knowledge of adtech and martech products and solutions (e.g., retail media, programmatic, identity, CRM, loyalty)
Ability to support integrated, cross-product forecasting
Strong Excel and analytical tool proficiency
Proven people management skills, including coaching, prioritization, and critical issue management
Strong analytical and operational skills with experience managing forecasting workflows across multiple teams and priorities
Strong media planning fundamentals — audience strategy, channel and tactic mix, budget allocation, and flighting
Ability to translate complex, multi-product client needs into clear forecasting strategies and outputs
Strong problem-solving skills with the ability to navigate ambiguity and competing demands
Excellent communication skills across analytical, commercial, and cross-functional collaborators
Demonstrated ability to operate effectively in fast paced, complex, matrixed organizations
