Los Angeles, United States; New York, US; San Francisco, United States
Full job description
Tatari is seeking an SVP, Product to lead the development of its AI-powered TV advertising platform. The role involves setting product vision and roadmap for media buying, campaign measurement, and automated optimization. Responsibilities include driving AI and automation capabilities, collaborating with cross-functional teams, making data-driven decisions, and building a high-performing product team. Candidates must have 10+ years in AdTech product roles focused on programmatic media, measurement, or marketing automation, with at least 2 years in a startup. Strong data skills, experience with automation and AI, and high product standards are required. Benefits include total compensation of $225,000 - 350,000, equity, health insurance, 401K, education benefits, unlimited PTO, and hybrid work with 2 days in office per week. Locations include Los Angeles, New York, and San Francisco.
What you'll do
Set and champion product vision and roadmap across TV media buying, campaign measurement, and automated optimization
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Translate company strategy into a clear, sequenced product roadmap with defined priorities, milestones, and resource allocation
Drive the build-out of core AI and automation capabilities including bidding algorithms, audience targeting, attribution models, and real-time campaign optimization
Partner with engineering, data science, media buying, sales, client success, and finance to ensure product decisions are commercially and technically feasible
Use quantitative analysis, market research, and product intuition to make fast, high-confidence decisions
Stay ahead of industry shifts such as privacy regulation, programmatic innovation, AI/ML applications, and omnichannel convergence
Be the internal and external voice of the product, inspiring confidence with executive leadership, board, and key clients
Build and scale a high-performing product team by recruiting top talent and fostering a culture of accountability and ambition
Requirements
10+ years in AdTech product roles with a strong focus on programmatic media, measurement, or marketing automation
Minimum 2 years in a startup environment
Proven track record of shipping scalable, high-impact products in fast-moving, cross-functional environments
Deep comfort with data and ability to navigate large datasets and interrogate measurement methodologies
Bias toward automation and AI tooling with pragmatic execution instincts
High tolerance for ambiguity and ability to move decisively with incomplete information
Strong product taste with high standards for UX and interface quality
Total compensation ($225,000 - 350,000)Equity compensationHealth insurance coverage for you and your dependents401K, FSA, and commuter benefits$150 monthly spending account$1,000 annual continued education benefit$500 Newbie Productivity PerkUnlimited PTO and sick daysMonthly Company Wellness Day OffSnacks, drinks, and catered lunches at the officeTeam building eventsHybrid RTO of 2 days per week in office
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