Full job description
Tatari is seeking an SVP, Product to lead the development of an intelligent advertising platform focused on automated, measurable, and data-driven media buying. Responsibilities include setting product vision and roadmap, driving AI and automation capabilities, collaborating with cross-functional teams, and building a high-performing product team. Candidates must have 10+ years in AdTech product roles with emphasis on programmatic media, measurement, or marketing automation, including 2+ years in startups. Strong data skills, product intuition, and tolerance for ambiguity are required. Benefits include total compensation of $225,000 - 350,000, equity, health insurance, 401K, education benefits, unlimited PTO, hybrid work with 2 days in office, and more.
What you'll do
- Set and champion product vision and roadmap across TV media buying, campaign measurement, and automated optimization
- Translate company strategy into a clear, sequenced product roadmap with defined priorities, milestones, and resource allocation
- Drive the build-out of core AI and automation capabilities including bidding algorithms, audience targeting, attribution models, and real-time campaign optimization
- Partner closely with engineering, data science, media buying, sales, client success and finance to ensure product decisions are commercially and technically feasible
- Leverage quantitative analysis, market research, and product intuition to make fast, high-confidence decisions
- Stay ahead of industry shifts such as privacy regulation, programmatic innovation, AI/ML applications, and omnichannel convergence
- Be the internal and external voice of the product, inspiring confidence with executive leadership, board, and key clients
- Build and scale a high-performing product team by recruiting top talent and fostering a culture of accountability and ambition
Requirements
- 10+ years in AdTech product roles with a strong focus on programmatic media, measurement, or marketing automation
- Minimum 2 years in a startup environment
- Proven track record of shipping scalable, high-impact products in fast-moving, cross-functional environments
- Deep comfort with data, ability to navigate large datasets and interrogate measurement methodologies
- Bias toward automation and AI tooling with pragmatic execution instincts
- High tolerance for ambiguity and ability to move decisively with incomplete information
- Strong product taste with high standards for UX and interface quality in complex, data-heavy tooling
Tech stack
AImachine learningprogrammatic mediaautomationdata analysis
Benefits
Total compensation ($225,000 - 350,000)Equity compensationHealth insurance coverage for you and your dependents401K, FSA, and commuter benefits$150 monthly spending account$1,000 annual continued education benefit$500 Newbie Productivity PerkUnlimited PTO and sick daysMonthly Company Wellness Day OffSnacks, drinks, and catered lunches at the officeTeam building eventsHybrid RTO of 2 days per week in office