SVP of Product, Media

What you'll do

• Own Pacvue’s AI product strategy across retail media, sponsored ads, DSP products, offsite media, and full-funnel commerce media activation
• Define how Pacvue helps brands and agencies move from channel-by-channel execution to portfolio-level media decisioning across retailers, marketplaces, and media networks
• Set a clear roadmap for the media portfolio, including how retail media and DSP capabilities connect to measurement, automation, AI, reporting, and broader platform workflows
• Lead product vision, prioritization, and execution for Pacvue’s Retail Media and new AI-first DSP product areas
• Partner closely with Engineering, AI, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships to deliver commercially relevant, scalable products
• Drive product decisions across planning, activation, budget management, optimization, pacing, reporting, measurement, and cross-channel performance management
• Tie product investment to measurable outcomes, including adoption, retention, revenue impact, customer satisfaction, workflow efficiency, and media performance
• Work with AI teams to embed intelligent recommendations, workflow automation, decision support, and optimization into Pacvue’s media products
• Partner with Product Growth to improve activation, adoption, usage depth, retention, packaging, and expansion motions across the media portfolio
• Ensure new media capabilities are adopted, understood, and connected to measurable customer value
• Serve as an executive product sponsor for strategic customers
• Engage deeply with enterprise brands and agencies to understand their media investment priorities, workflow gaps, and measurement needs to create compelling and unique solutions
• Translate customer feedback into roadmap priorities, product requirements, and strategic bets that grow the core business and set the business up for future AI innovation
• Build trust with customers through strong media expertise, product judgment, and a clear point of view on commerce media trends
• Lead, coach, inspire and scale international product teams responsible for key areas of Pacvue’s media portfolio
• Create clear ownership, strong execution rhythms, and consistent alignment across regions, time zones, and functions
• Ensure global product strategy is informed by regional customer needs, market dynamics, and retailer ecosystem differences
• Act as a senior market-facing voice for Pacvue on retail media, commerce media, DSP activation, measurement, and AI-driven optimization
• Support customer advisory boards, executive briefings, strategic partnerships, industry events, and thought leadership

Requirements

• 15+ years of experience in product leadership, retail media, commerce media, ad tech, programmatic, or enterprise media platforms with direct/hands on experience leading AI innovation
• Deep understanding of how brands and agencies plan, activate, measure, and optimize media investment
• Experience with retail media networks, sponsored ads, DSPs, programmatic media, marketplace advertising, or full-funnel media activation
• Strong customer-facing executive presence, with experience engaging senior brand, agency, or retailer stakeholders
• Proven leader with experience leading distributed or international product teams, with the ability to create alignment and execute across time zones, cultures, markets, and functions
• Commercial instincts and ability to support sales, renewals, expansions, and strategic customer growth
• Experience partnering with AI, Data Science, Product Growth, and GTM teams to drive adoption, automation, optimization, and measurable customer outcomes
• Ability to partner effectively with Engineering and Data Science on complex platform, automation, measurement, and optimization problems
• Excellent communication skills and the ability to turn complex product and market topics into clear strategic narratives
• Experience with platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Criteo, The Trade Desk, Amazon DSP, AMC, clean rooms, or similar commerce media ecosystems
• Experience with incrementality, attribution, MMM, budget optimization, or closed-loop media optimization
• Experience scaling a strategic product portfolio from early traction to enterprise adoption

Tech stack

Benefits