Strategic Partnerships Lead, Social Platforms

What you'll do

• Own and grow a portfolio of strategic social platform partnerships with full accountability for revenue impact, scaled adoption, and long-term expansion
• Serve as the primary commercial lead for assigned platforms, advancing opportunities from discovery through close, technical alignment, launch, and multi-product expansion
• Identify and unlock monetization opportunities aligned to platform priorities by leveraging Attain’s outcomes, activation, and measurement capabilities
• Build and execute strategic account plans that drive scaled adoption across platform sales teams, revenue orgs, and enterprise customer groups
• Lead full-cycle partnership motions including prospecting, RFP participation, commercial structuring, technical integration planning (CAPIs, event pipelines, APIs), launch coordination, and performance optimization
• Partner closely with Agency Sales, Account Management, Revenue Operations, Product, and Executive Leadership to accelerate pipeline velocity and remove execution blockers
• Present compelling business cases and value narratives to senior platform stakeholders, translating complex data, measurement, and AI concepts into clear commercial outcomes
• Forecast, track, and manage partnership performance against defined revenue goals with strong pipeline discipline and risk mitigation
• Lead negotiations, deal structuring, and quarterly business reviews that reinforce executive alignment and drive predictable growth
• Serve as a trusted advisor to platform teams on measurement strategy, incrementality frameworks, optimization signals, data collaboration, and success metrics

Requirements

• 7+ years of experience in partnerships, business development, platform sales, or commercial roles within digital advertising, ad tech, data, or measurement
• Proven track record of meeting or exceeding revenue targets through strategic partnerships with major platforms, media owners, or enterprise technology partners
• Strong executive presence with ability to build and retain senior relationships (VP/C-level), drive alignment across stakeholder groups, and grow long-term, multi-year partnerships
• Deep fluency across the modern advertising ecosystem, including performance media, measurement frameworks (incrementality, attribution, lift), identity, and data collaboration
• Technical proficiency with advertising and data activation infrastructure, including CAPI, MCPs, and agentic-led workflows
• Strong understanding of privacy-safe data activation and measurement environments, including clean rooms, collaboration platforms, and first-party data workflows
• Ability to translate complex technical concepts into clear business value for partners and customers
• Strong analytical mindset with ability to interpret performance signals, diagnose issues, and translate data into strategic recommendations and growth plans
• Highly organized, self-directed operator with ability to manage multiple strategic initiatives simultaneously across internal teams and external partners
• Bachelor’s degree in Business, Marketing, Economics, or related field (MBA a plus)

Tech stack