Integral Ad Science seeks a Staff Product Manager to lead product strategy and development for emerging advertising platforms including retail media networks, connected television (CTV), digital out-of-home, and AI-driven media buying. The role requires 10+ years of product management experience in AdTech or related B2B technology, with direct experience in retail media, CTV, digital out-of-home, programmatic advertising, or AI-driven media buying. Responsibilities include defining product strategy, leading zero-to-one product development, building business cases, partnering with ecosystem participants, and collaborating across teams to deliver scalable solutions. Strong technical fluency and stakeholder management skills are required. The position is full-time, hybrid, based in New York, NY, with a salary range of $135,100 to $231,600 annually. Benefits include paid time off, health insurance, 401k with matching, and eligibility for bonuses.
What you'll do
Define and lead product strategy across emerging advertising platforms including retail media networks, CTV, digital out-of-home, and AI-driven media buying
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Evaluate where advertising investment is shifting and identify opportunities for IAS to create differentiated products and new revenue streams
Develop a deep understanding of customers, workflows, technology, data signals, and business models within each ecosystem
Lead zero-to-one product development from initial market research and customer discovery through validation, development, launch, and adoption
Design products specifically for the needs of each customer persona rather than relying solely on existing digital advertising products or traditional media-quality metrics
Identify the most meaningful problems for IAS to solve such as brand representation in AI-generated environments, transparency in agentic media buying, or measurement and outcomes in retail media and digital out-of-home
Build business cases based on customer demand, market potential, competitive dynamics, technical feasibility, and revenue opportunity
Partner directly with advertisers, agencies, retailers, publishers, media owners, technology platforms, and other ecosystem participants to uncover unmet needs and validate potential solutions
Translate complex market and customer needs into clear product strategies, requirements, and prioritized roadmaps
Collaborate closely and create alignment across Product, Engineering, Marketing, Commercial/Sales, and Data Science to make product and architecture decisions that support scalable and differentiated solutions
Establish product-market fit through customer feedback, experimentation, product signals, and data-driven decision-making
Represent IAS in customer, partner, and industry conversations, clearly communicating vision for emerging advertising platforms
Requirements
10+ years of product management experience, ideally within AdTech, MarTech, media, or a related B2B technology environment
Direct product experience in retail media, CTV, digital out-of-home, programmatic advertising, or AI-driven media buying
Strong knowledge of how digital advertising is bought, delivered, measured, and optimized
Proven experience leading zero-to-one products from customer discovery and market validation through launch, adoption, and revenue generation
Customer-centric approach and ability to develop differentiated products around the needs of new and evolving markets
Strong technical fluency and experience partnering with Engineering and Data Science on APIs, integrations, data products, or measurement systems
Ability to evaluate opportunities, build business cases, set priorities, and balance long-term strategy with hands-on execution
Independent decision-maker who can operate effectively in ambiguous, rapidly evolving environments
Exceptional communication and stakeholder-management skills across technical teams, commercial partners, customers, and executive leadership
Experience launching products through external platform partnerships and collaborating with Business Development, Sales, and Marketing is a plus
Tech stack
APIsdata productsmeasurement systemsAI-driven media buyingprogrammatic advertisingretail media networksconnected television (CTV)digital out-of-home
Benefits
Paid time offHealth insurance (medical, dental, vision)PPO, HSA and FSA options401k with employer matching contributionsCompetitive compensationAnnual bonus and/or other incentive plans
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