Sr. Programmatic Strategist, FreeWheel

What you'll do

• Lead strategic discussions with clients to define campaign objectives, KPIs, and programmatic approaches aligned to business outcomes
• Translate platform capabilities into investment-driving recommendations across inventory, audience, and bidding strategies
• Influence budget allocation, test frameworks, and scaling decisions across campaigns
• Own performance narratives and optimization strategies across key accounts
• Identify growth levers such as supply expansion, audience strategy, bid optimization, and pacing strategy
• Connect campaign performance to broader business impact including incrementality, reach, and efficiency
• Partner with Sales Planners and Sales to shape RFP responses, proposals, and strategic recommendations
• Pitch programmatic strategy to clients and participate in high-value client presentations
• Support upsell and cross-sell opportunities through data-backed recommendations
• Collaborate closely with Sales Planning, Customer Success, and Campaign Services to ensure alignment from planning to execution to optimization
• Help standardize best practices, frameworks, and playbooks across accounts

Requirements

• 5 - 7 years in programmatic, DSP, or agency trading/strategy roles
• Strong experience in client-facing strategic consultation
• Proven ability to influence media investment decisions
• Deep understanding of DSP mechanics and supply ecosystem
• Ability to translate data into clear, persuasive narratives for senior stakeholders
• Skilled in cross-functional collaboration and solving complex challenges
• Ability to leverage AI-driven tools and data platforms to analyze large datasets, automate insight generation, and translate findings into strategic recommendations
• Familiarity with SQL, Python, and BI/visualization tools preferred
• Bachelor's Degree preferred or equivalent coursework and experience

Tech stack

Benefits