AdTechTalent
Marketing28 days agoOn-site

FreeWheel

Sr. Product Marketing Manager

product marketingprogrammaticCTVagencyDSPgo-to-marketadvertising technologysales enablementcompetitive intelligence

Key details

Salary

$144K – $216K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

New York, New York, United States

Full job description

FreeWheel, a Comcast company, seeks a Senior Product Marketing Manager to lead go-to-market strategy for agency-facing demand-side solutions. The role involves partnering with Commercial, Product, and Sales Marketing teams to drive adoption of FreeWheel Buyer Cloud and Curation Hub among agency holding companies and large independents. Responsibilities include developing agency-specific messaging, packaging, and offers, supporting sales with messaging and objection handling, collaborating on sales enablement materials, synthesizing market feedback into product and commercial recommendations, and contributing to key industry event planning. Requires experience in agency or DSP environments, expertise in agency TV and CTV buying models and programmatic workflows, a Bachelor's degree or equivalent, and 7-10 years of relevant experience. Salary range is $144,157.14 to $216,235.71. Location: New York, New York, United States.

What you'll do

  • Lead go-to-market strategy and execution for agency-facing demand-side solutions
  • Partner with Commercial and Product teams to accelerate adoption of FreeWheel Buyer Cloud and Curation Hub
  • Support Sales with messaging, product expertise, and objection handling
  • Develop and evolve agency-specific messaging frameworks, personas, and buyer journeys
  • Design agency-focused packaging and offers aligned with commercial objectives
  • Test and iterate positioning, messaging, and materials based on sales feedback
  • Collaborate with Sales Marketing to develop toolkits, competitive intelligence, and playbooks
  • Ensure consistent Advertiser Suite narratives across campaigns and GTM materials
  • Synthesize agency feedback, competitive signals, and market trends into actionable recommendations
  • Contribute to planning and execution of key market events such as AdWeek, CES, POSSIBLE, and client summits
  • Serve as agency growth lead within Product Marketing
  • Partner with Product, Sales, Strategy, and Solutions Engineering teams to align positioning with agency workflows
  • Lead cross-functional alignment and communication for GTM workstreams
  • Maintain deep understanding of ad tech, CTV, and programmatic landscapes
  • Translate sales and market feedback into insights shaping product strategy and commercial priorities

Requirements

  • Experience from an agency or DSP environment
  • Expertise in agency TV and CTV buying models and programmatic workflows
  • Bachelor's Degree or equivalent combination of coursework and experience
  • 7-10 years of relevant work experience

Tech stack

Demand Side PlatformsProgrammatic AdvertisingProduct MarketingGo-to-Market StrategiesCompetitive PositioningAgency SupportProduct Strategies

Benefits

Base pay within range $144,157.14 - $216,235.71 dependent on experienceCommission eligibility for sales positionsBonus eligibility for non-sales positionsComprehensive benefits including physical, financial, and emotional supportAccess to expert guidance and personalized toolsSupport through major life milestones and everyday life

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