AdTechTalent
Programmatic5 months agoHybrid

Epsilon

Sr. Principal, Client Engagement

MarTechClean RoomCDPidentity resolution1P data3P dataAdTechdata activationaudience targetingcampaign measurementPowerPointdata privacyclient engagemententerprise

Key details

Salary

$128K – $192K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Chicago, United States

Full job description

Senior Principal of MarTech on the Client Engagement team at Epsilon responsible for bridging business requirements with Epsilon’s data and tech solutions for an enterprise dining account. Lead advocacy for Clean Room and CDP utility and communicate solutions to internal and external clients. Drive data and tech outcomes, collaborate across stakeholders, and facilitate requirements to advance solutions. Engage with product delivery teams and represent technical conversations to initiate workstreams for Epsilon People Cloud products and services. Develop vision for product growth, build consensus with agency partners and delivery leaders, manage tech and data activation plans, and ensure compliance with data privacy regulations. Collaborate with campaign operations, product delivery, audience strategy, and analytics teams to represent tech and data capabilities accurately. Requirements include experience with identity data, clean rooms, CDP activation, data collection practices, strong communication skills, and proactive support as MarTech SME. Benefits include flexible time off, paid holidays, sick time, parental leave, childcare assistance, health coverage, 401(k), tuition assistance, and more. Salary range $128,000 - $192,000. Location: Chicago, Illinois, United States.

What you'll do

  • Represent the Epsilon People Cloud products and solutions in the current state
  • Own and develop a vision for future growth through proposing new use cases, requirements definition and timing via roadmaps
  • Foster and build cross-functional consensus with agency partners and delivery leaders to facilitate the use of identity & 1P/3P data in AdTech and MarTech environments
  • Create and manage a tech & data activation plan to achieve account goals tied to client outcomes
  • Streamline engagement delivery focusing on improving the value of identity-based audiences and their effectiveness when deployed to channel partners
  • Be the guardian of data constraints, privacy regulations and legal compliance utilization of 1P & 3P datasets
  • Collaborate internally with campaign operations, product delivery, audience strategy, and analytics to ensure accurate representation of tech and data capabilities
  • Orchestrate across multiple solutions and products translating and adjusting the level of effort, expectations and capabilities across the MarTech ecosystem
  • Ensure quality delivery of identity-based products by working directly with delivery teams

Requirements

  • Experience working with identity data from clean rooms and identity resolution technology or tactics such as a CDP with activation experience for anonymous, pseudonymous and PII based use cases
  • Mid-level depth of understanding of data collection practices across a customer lifecycle and journey
  • Experience staging data for a common CDP data architecture to enable enterprise customer insights, audience targeting, audience activation & campaign measurement
  • Strong skills at communicating using PowerPoint and other visual tools to demonstrate complex topics in simple terms
  • Ability to effectively articulate direction towards a future state and clearly represent the path to achieve tech and data goals with respect to constraints and dependencies
  • Willingness to be pro-active and support a cross-agency community as the MarTech SME

Tech stack

Clean RoomCDPidentity resolution technology1P/3P dataAdTechMarTechPowerPoint

Benefits

Flexible time off (FTO)15 paid holidaysPaid sick timeParental/new child leaveChildcare & elder care assistanceAdoption assistanceComprehensive health coverage401(k)Tuition assistanceCommuter benefitsProfessional developmentEmployee recognitionCharitable donation matchingHealth coaching and counseling

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