AdTechTalent
Product30 days agoOn-site

Amazon Web Services (AWS)

Sr GTM Specialist, CN Ads, Amazon Ads

go-to-marketGTMadvertisingAdTechsales strategyproduct roadmapChina marketcross-functionalbusiness agreementsdata-drivenstrategic planning

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Shanghai, China

Full job description

Amazon Advertising is seeking a Senior GTM Specialist with 5+ years of experience in advertising industry go-to-market strategy. The role involves owning the GTM playbook for ad products in China, building sales strategies, gathering market feedback to influence product roadmap, leading cross-team execution, tracking KPIs, shaping long-term vision, and enabling sales at scale. Requires bachelor's degree, experience in business agreements, leadership strategy development, and cross-functional program management. Preferred experience includes data interpretation and complex legal agreements.

What you'll do

  • Own the go-to-market playbook for ad products in China — from launch planning to driving sustained advertiser adoption and revenue
  • Build sales strategies that work — create positioning, competitive battle cards, and sales plays that help the field team win deals faster
  • Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into clear recommendations that influence the product roadmap
  • Lead cross-team execution — coordinate across Product, Sales, Marketing, and Services to ensure nothing falls through the cracks at launch
  • Track what matters — define adoption KPIs, build dashboards, and lead business reviews with leadership using data-driven insights
  • Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why
  • Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for Chinese advertisers

Requirements

  • Bachelor's degree
  • Experience in developing, negotiating and executing business agreements
  • Experience in a professional field or military
  • Experience developing strategies that influence leadership decisions at the organizational level
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules
  • Preferred: Experience interpreting data and making business recommendations
  • Preferred: Experience identifying, negotiating, and executing complex legal agreements

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