Sr. GTM Lead, Twitch Japan, Twitch Specialists

What you'll do

• Drive end-to-end GTM strategy for Twitch advertising offerings across Japan, including positioning, pricing, and packaging
• Maintain deep understanding of video, display, social media and influence advertising landscape, including market trends, competitive analysis, and cultural nuances
• Lead market demand analysis and opportunity sizing across traditional and emerging channels
• Track quarterly performance and provide data-driven recommendations for GTM strategy adjustments
• Partner with sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption
• Develop stack-ranked sales priorities to influence product requirements and roadmap decisions
• Partner with Ads Marketing on customer-facing narratives and go-to-market strategies
• Drive cross-functional collaboration to ensure successful strategy execution, providing tactical guidance and support
• Provide strategic support and guidance for Twitch Ads initiatives

Requirements

• 6+ years of professional or military experience
• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Bachelor's degree
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Fluent Japanese (N1+), business level or above
• English communication skills, both written and verbal
• Preferred: Experience interpreting data and making business recommendations
• Preferred: Knowledge of publisher ad tech stacks and/or advertising technology
• Preferred: Knowledge of the AdTech industry (e.g., Ad Servers, SSPs, DSPs)

Tech stack