The Trade Desk seeks a VP-level leader to build and scale the China Agency Growth Engine. Responsibilities include defining and executing agency development strategy, establishing scalable partnership frameworks, building client acquisition and strategic account development models, and creating success metrics. The role requires leading executive agency partnerships, designing commercial and partnership programs, enabling agency capability and operational excellence, building the agency partnership ecosystem, driving strategic account development, leading cross-functional collaboration, and building a high-performing team. Candidates must have 15+ years client-facing experience in digital media, advertising technology, or SaaS with strong agency relationship exposure, 5+ years leadership experience, and deep understanding of the China outbound advertising ecosystem. Strong strategic thinking, analytical skills, and experience working with engineering/product teams are required. Consulting or business transformation experience is a plus. Location: Shanghai, China.
What you'll do
Define and execute the long-term agency development strategy to drive sustainable business growth across China outbound agencies
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Establish a scalable partnership framework that enables agencies to become strategic growth partners of The Trade Desk
Build a repeatable model for client acquisition, agency enablement, and strategic account development
Create operating mechanisms, success metrics, and governance structures to measure partnership effectiveness and business outcomes
Develop strong relationships with agency owners, C-suite executives, and senior leadership teams
Establish The Trade Desk's value proposition within each agency and align partnership strategies with the agency's business objectives
Create top-down influence that drives organizational commitment to The Trade Desk across commercial, operational, and strategic levels
Develop and execute commercial partnership frameworks including Joint Business Plans (JBPs), incentive schemes, agency certification programs, and other strategic initiatives
Drive agency tiering, segmentation, and support models to maximize business impact and resource efficiency
Lead annual business planning and executive reviews with key agency partners
Build scalable onboarding, training, and certification programs that increase agency competency and self-service capability
Partner with agencies to develop operational best practices and scalable workflows
Co-create automation solutions and operating models that improve operational efficiency and client outcomes
Establish a robust partner network across AI, creative, measurement, data, inventory, and other strategic solution providers
Identify ecosystem gaps and develop partnerships that simplify agency adoption and improve go-to-market effectiveness
Facilitate collaboration between agencies, TTD and ecosystem partners to unlock greater value for advertisers
Create scalable mechanisms for identifying, acquiring, and nurturing future strategic accounts
Partner with Business Development and Client Services teams to transition high-potential advertisers into long-term strategic relationships
Establish frameworks that transform agency-sourced opportunities into sustainable revenue streams
Act as the central point of coordination across Go-To-Market, Marketing, Product, Data Partnerships, Inventory Development, Measurement, and Operations teams
Advocate for agency needs while aligning internal stakeholders around partnership priorities
Influence product innovation and market solutions through agency feedback and collaboration
Provide clear vision, strategic direction, and executional excellence across the team
Recruit, develop, and lead a high-performing agency partnership organization
Create a culture of ownership, collaboration, innovation, and client-centricity
Coach future leaders and establish organizational capabilities required to support long-term business growth
Requirements
15+ years of client-facing experience in digital media, advertising technology, SaaS or related industries with strong exposure to advertiser/agency relationships
5+ years of leadership experience managing high-performing commercial, client service, agency, or partnership teams
Visionary leader with the ability to inspire teams, drive change, and build businesses for long-term growth
Proven track record of driving sustainable business growth through strategic partnerships and client-centric leadership
Deep understanding of the China outbound advertising ecosystem, agency landscape, and global media market dynamics
Strong executive presence with demonstrated ability to influence C-suite stakeholders internally and externally
Experience building scalable commercial frameworks, partnership programs, and operating models
Strong strategic thinking and analytical problem-solving capabilities
Demonstrated success managing technical integrations or working closely with engineering/product teams
Strong analytical skills and comfort with metrics-driven decision-making
Consulting, management advisory, or business transformation experience is highly desirable
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