AdTechTalent
Marketing3 months agoHybrid

Zeta Global

Sr. Copywriter

marketing copywritingB2BSaaSmartechadvertisingSEOCROperformance marketingcontent creationbrand campaignsdigital marketingA/B testing

Key details

Salary

$90K – $120K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

New York, US

Full job description

Zeta Global seeks a Mid-to-Senior Level Marketing Copywriter to join their Creative Marketing team in New York. The role involves writing compelling marketing copy for digital campaigns, sales collateral, and ads, collaborating with designers and marketers, and optimizing copy through A/B testing. Candidates should have 3-6 years of copywriting experience in SaaS, B2B tech, or martech, a strong portfolio, and the ability to simplify technical concepts. SEO and performance marketing experience is a plus. Benefits include unlimited PTO, medical/dental/vision coverage, employee equity, discounts, wellness classes, pet insurance, competitive salary ($90K-$120K), and career growth opportunities. The position is full-time and hybrid.

What you'll do

  • Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives
  • Ask the right questions to ensure assignments align with company objectives
  • Ideate on event themes and brand campaigns
  • Translate complex martech concepts into digestible, engaging messaging
  • Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive campaigns
  • Optimize copy for performance using A/B testing and analytics
  • Contribute to brand voice development ensuring consistency across all touchpoints
  • Stay ahead of industry trends and competitor messaging to keep content fresh and impactful

Requirements

  • 3-6 years of experience in traditional advertising/marketing copywriting within SaaS, B2B tech, or martech industries (not mandatory, but helpful)
  • Agency experience as a traditional Ad Copywriter is helpful
  • Strong advertising portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership
  • Ability to distill technical concepts into interesting, audience-friendly copy
  • Experience with SEO, CRO, and performance marketing tactics is not mandatory, but a nice-to-have
  • Unparalleled attention to detail, other-worldly creativity, and a self-starter mentality

Benefits

Unlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee DiscountsVirtual Wellness ClassesPet InsuranceCompetitive SalaryComprehensive BenefitsFlexible Time OffCareer Growth Opportunities

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