Criteo is hiring an SMB Sales Specialist for the UK market based in Barcelona, Spain. This full-time, mid-level role involves owning the entire sales cycle from prospecting to activation of advertisers on the Criteo GO self-serve performance media platform. Responsibilities include structured discovery, onboarding guidance, funnel tracking, feedback collection, and collaboration with marketing, product, and customer care teams. Candidates should have 2-4 years of SMB sales or account management experience in SaaS or AdTech, strong conversion and activation skills, experience in the UK market, and be data-driven with a consultative approach. Benefits include a hybrid work model, career development, health and wellness support, inclusive culture, competitive salary, and potential equity.
What you'll do
Own the full sales cycle journey from prospecting to first successful campaign and initial performance review
Run structured discovery to understand each prospect’s business model, objectives, and readiness
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Guide advertisers through onboarding and campaign creation using a coach, not operator approach
Track funnel stages and partner with Marketing and Operations to improve lead scoring, routing, and conversion playbooks
Collect structured feedback on onboarding, billing, or campaign setup friction points and report to GO Commercialization team
Act as a trusted point of contact for early-stage customers, setting expectations on support level
Collaborate with Growth Marketing on lead handover rules, SLAs, and feedback on lead quality
Work with Lifecycle Marketing and Client Enablement to align onboarding flows and content
Coordinate with Customer Care and AI Agent Manager to define triage rules for onboarding questions and issues
Provide prioritized feedback to Product Managers and UX Designers on onboarding and campaign setup experience
Requirements
2-4 years of experience in SMB sales, pre-sales, or account management in SaaS, AdTech, or another self-serve B2B product
Strong track record on conversion and activation KPIs
Comfortable owning a high volume of outbound and inbound conversations with short sales cycles
Experience prioritizing using lead scores, intent signals, and revenue potential
Proven experience closing new business opportunities in the UK market
Product-led and consultative approach, preferring to show customers how to self-serve and use automation
Fluent in digital marketing fundamentals (performance media, funnels, attribution basics, feeds or pixels)
Data-driven and comfortable working to targets such as lead-to-signup rate, signup-to-first-campaign rate, time-to-first-value, and early retention
Entrepreneur mindset, comfortable with ambiguity and building playbooks and processes
Clear and credible communication with SMB founders/marketers and internal stakeholders
Benefits
Hybrid working model blending home and in-office experiencesLearning, mentorship & career development programsHealth benefits, wellness perks & mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and level
Apply now
Ready to take the next step in your career? Click the button below to continue to the application process.
