AdTechTalent
Sales2 months agoHybrid

Criteo

SMB Sales Specialist – Criteo GO

SMB salesself-serveperformance mediadigital marketinglead conversiononboardingAI assistantSaaSAdTechconsultative salesdata-drivenhybrid work

Key details

Salary

Not specified

Employment type

Permanent Full Time

Seniority

Mid-level

Years experience

3-5

Location

Barcelona, Spain

Full job description

Criteo is hiring an SMB Sales Specialist for its Criteo GO platform to convert high-intent leads into active advertisers. The role involves managing the full conversion journey from first contact to first campaign success, guiding onboarding with a consultative approach, tracking funnel metrics, and collaborating with marketing, operations, and product teams to improve processes. Candidates should have 2-4 years experience in SMB sales or account management in SaaS or AdTech, be data-driven, product-led, and fluent in digital marketing fundamentals. The position is full-time, hybrid based in Barcelona, Spain, and offers benefits including hybrid work, career development, health and wellness support, and performance-based rewards.

What you'll do

  • Own end-to-end conversion journey for scored priority leads from first contact through first successful campaign and initial performance review
  • Run structured discovery to understand prospect’s business model, objectives, and readiness
  • Guide advertisers through onboarding and campaign creation using a coach, not operator approach
  • Track funnel metrics and partner with Marketing and Operations to improve lead scoring, routing, and conversion playbooks
  • Collect structured feedback on onboarding, billing, or campaign setup friction points and relay to Commercialization team
  • Act as trusted point of contact for early-stage customers, setting expectations on support level
  • Collaborate with Growth Marketing on lead handover rules, SLAs, and feedback on lead quality
  • Work with Lifecycle Marketing and Client Enablement to align onboarding flows and content
  • Coordinate with Customer Care and AI Agent Manager to define triage rules for onboarding, technical issues, and AI support
  • Provide prioritized feedback to Product Managers and UX Designers on onboarding flow, campaign setup, and reporting experience

Requirements

  • 2-4 years of experience in SMB sales, pre-sales, or account management in SaaS, AdTech, or self-serve B2B products
  • Strong track record on conversion and activation KPIs
  • Comfortable managing high volume inbound conversations with short sales cycles
  • Ability to prioritize using lead scores, intent signals, and revenue potential
  • Product-led and consultative approach, preferring to guide customers to self-serve and automation
  • Fluent in digital marketing fundamentals including performance media, funnels, attribution basics, feeds or pixels
  • Data-driven and comfortable working to targets such as lead-to-signup rate, signup-to-first-campaign rate, time-to-first-value, and early retention
  • Entrepreneur mindset, comfortable with ambiguity and fast-moving environments
  • Strong communication skills with both SMB clients and internal stakeholders

Tech stack

performance mediadigital marketingfeedspixelsAI assistant featuresself-serve platforms

Benefits

Hybrid working model blending home and officeLearning, mentorship, and career development programsHealth benefits, wellness perks, and mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewardsFamily-friendly policiesPotential for equity depending on role and level

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