SEO/SEM Specialist

What you'll do

• Develop, execute, and optimize comprehensive SEO/ SEM strategies aligned with business and brand goals
• Manage and implement on-page, off-page and technical SEO
• Conduct detailed keyword research and analysis to inform content strategies and optimize content copy
• Monitor, analyse and report on campaign performance including website traffic, rankings, CTR, conversions, ROAS
• Ensure floodlight tracking and other set-up in CM360 is thorough and issue-free
• End to end campaign ownership and performance monitoring including set-up and optimisation
• Use insights to build client rapport and up-sell opportunities
• Deliver on-target margin while retaining and growing client spends
• Balance portfolio growth with margin/profitability objectives across campaign types
• Grow campaign portfolio revenue by surpassing client KPIs and supporting custom insights
• Use data, analysis, and optimisation expertise to deliver campaigns ahead of pace and maintain performance
• Collaborate with AM team in China and DnA team in Bangalore on custom insights planning and production
• Work with central and local departments to uphold campaign processes, support media plans, adhere to best practices, and troubleshoot issues
• Attend, participate, and lead external meetings delivering insights and answering client questions
• Own weekly client reporting and collaborate directly with clients to deliver actionable insights
• Clearly communicate the role and interplay between digital channels such as Search, Display, and Social
• Oversee health of digital assets and collaborate with developers to fix technical issues and ensure SEO best practices
• Serve as subject-matter expert on SEO/SEM set-up, performance and contribution to campaign funnel and user journey
• Manage lead generation and email marketing campaigns including optimizing landing pages
• Test and implement innovative ideas to drive scale or superior results
• Maintain and evolve MiQ trading/operational processes and best practices
• Deliver improvement recommendations on SEM/SEO offering to grow client spend and satisfaction

Requirements

• Minimum 3 years of experience with hands-on set-up & optimisation across SA360, Google Ads & Bing Ads platforms
• Proven track record of delivering results at scale for PPC activity
• In-depth understanding of set-up (CM360, SA360, Bing Ads & Google Ads) and optimisation (SA360, Google Ads, Bing Ads)
• Experience with SA360, Bing Ads is a must
• Good understanding of tracking set-up process, options & troubleshooting via CM360 & GA4
• Good understanding of the programmatic & wider digital ecosystem in NA, EMEA and APAC – with a focus on the roles of Search & Display
• Experience working in client-facing environment would be an advantage
• Experience with Mobile Performance campaigns is a bonus
• Proven relevant qualifications and minimum 3 years of experience in similar SEO/SEM role
• Proficient with hands-on implementation experience with SEO/ SEM consoles and third-party tools, such as GA4, Google Ads
• Strong understanding of digital and performance marketing, programmatic advertising and display networks, and relevant data analytics
• Fluent English & Mandarin
• Strong communication skills
• Attention to detail and proactive problem-solving mentality
• Skilled in HTML, CSS and JavaScript for SEO purposes would be a bonus
• Up-to-date knowledge of search engine algorithms and best practices in web and mobile SEO
• Strong troubleshooting ability, clear systematic approach to problem solving
• Ability to work independently and contribute within a team environment
• Start-up mind-set and ability to prioritise effectively
• Good presentation skills
• Alignment with MiQ's core values/culture
• A can do attitude to provide energy, drive and enthusiasm
• Desire to grow career regionally and globally

Tech stack