SEO/SEM Specialist at MiQ | AdTechTalent
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MiQ
SEO/SEM Specialist
SEO SEM SA360 Google Ads Bing Ads CM360 GA4 PPC digital marketing programmatic performance marketing keyword research campaign optimization client management lead generation email marketing HTML CSS JavaScript China bilingual Mandarin English
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Join MiQ and work on a role built for experienced AdTech operators.
Full job description Role: SEO/SEM Specialist reporting to VP Operations, Emerging Markets. Location: China (flexible). Responsibilities include developing and optimizing SEO/SEM strategies, managing on-page, off-page and technical SEO, conducting keyword research, monitoring campaign performance and reporting, ensuring tracking setup in CM360, owning campaign performance, building client relationships, managing portfolio growth and margin, collaborating internally and externally, overseeing digital assets, managing lead generation and email marketing campaigns, testing innovations, and improving SEM/SEO offerings. Requirements: Minimum 3 years experience with SA360, Google Ads, Bing Ads; strong PPC results; knowledge of CM360, GA4; understanding of programmatic and digital ecosystems; client-facing experience preferred; proficiency in SEO/SEM tools; fluent English and Mandarin; strong communication and problem-solving skills; bonus skills in HTML, CSS, JavaScript for SEO; up-to-date SEO knowledge; ability to work independently and in teams; good presentation skills; alignment with company values.
What you'll do Develop, execute, and optimize comprehensive SEO/ SEM strategies aligned with business and brand goals Similar jobs
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Manage and implement on-page, off-page and technical SEO
Conduct detailed keyword research and analysis to inform content strategies and optimize content copy
Monitor, analyse and report on campaign performance including website traffic, rankings, CTR, conversions, ROAS
Ensure floodlight tracking and other set-up in CM360 is thorough and issue-free
End to end campaign ownership and performance monitoring including set-up and optimisation
Use insights to build client rapport and up-sell opportunities
Deliver on-target margin while retaining and growing client spends
Balance portfolio growth with margin/profitability objectives across campaign types
Grow campaign portfolio revenue by surpassing client KPIs and supporting custom insights
Use data, analysis, and optimisation expertise to deliver campaigns ahead of pace and maintain performance
Collaborate with AM team in China and DnA team in Bangalore on custom insights planning and production
Work with central and local departments to uphold campaign processes, support media plans, adhere to best practices, and troubleshoot issues
Attend, participate, and lead external meetings delivering insights and answering client questions
Own weekly client reporting and collaborate directly with clients to deliver actionable insights
Clearly communicate the role and interplay between digital channels such as Search, Display, and Social
Oversee health of digital assets and collaborate with developers to fix technical issues and ensure SEO best practices
Serve as subject-matter expert on SEO/SEM set-up, performance and contribution to campaign funnel and user journey
Manage lead generation and email marketing campaigns including optimizing landing pages
Test and implement innovative ideas to drive scale or superior results
Maintain and evolve MiQ trading/operational processes and best practices
Deliver improvement recommendations on SEM/SEO offering to grow client spend and satisfaction Requirements Minimum 3 years of experience with hands-on set-up & optimisation across SA360, Google Ads & Bing Ads platforms Proven track record of delivering results at scale for PPC activity In-depth understanding of set-up (CM360, SA360, Bing Ads & Google Ads) and optimisation (SA360, Google Ads, Bing Ads) Experience with SA360, Bing Ads is a must Good understanding of tracking set-up process, options & troubleshooting via CM360 & GA4 Good understanding of the programmatic & wider digital ecosystem in NA, EMEA and APAC – with a focus on the roles of Search & Display Experience working in client-facing environment would be an advantage Experience with Mobile Performance campaigns is a bonus Proven relevant qualifications and minimum 3 years of experience in similar SEO/SEM role Proficient with hands-on implementation experience with SEO/ SEM consoles and third-party tools, such as GA4, Google Ads Strong understanding of digital and performance marketing, programmatic advertising and display networks, and relevant data analytics Fluent English & Mandarin Strong communication skills Attention to detail and proactive problem-solving mentality Skilled in HTML, CSS and JavaScript for SEO purposes would be a bonus Up-to-date knowledge of search engine algorithms and best practices in web and mobile SEO Strong troubleshooting ability, clear systematic approach to problem solving Ability to work independently and contribute within a team environment Start-up mind-set and ability to prioritise effectively Good presentation skills Alignment with MiQ's core values/culture A can do attitude to provide energy, drive and enthusiasm Desire to grow career regionally and globally Tech stack SA360 Google Ads Bing Ads CM360 GA4 HTML CSS JavaScript
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Company
MiQ We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
Industry
Advertising Services
Website
https://www.wearemiq.com/
Posted
3 months ago
Category: Marketing
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