Senior Website Manager

What you'll do

• Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence
• Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition
• Translate sales intelligence and buyer research into web experiences that accelerate sales cycles
• Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion
• Own end-to-end funnel optimization across the full visitor → MQL → SQL → Opportunity journey
• Build and execute a structured A/B and multivariate testing roadmap as a systematic program
• Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows
• Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site
• Apply CRO discipline to ABM landing experiences tailored by account, vertical, or buying stage
• Lead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers
• Execute Generative Engine Optimization (GEO) to ensure brand visibility within LLM-generated results
• Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ranking
• Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization
• Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics
• Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution
• Build and maintain executive-ready dashboards focused on revenue impact, not just traffic volume
• Leverage GA4, Salesforce, Pardot/Account Engagement to generate actionable insights
• Manage Google Tag Manager for consistent, accurate tracking across all site properties
• Partner with Operations to ensure clean data flow between web, CRM, and MAP, and close gaps
• Develop dynamic personalization strategies segmented by account tier, vertical, buyer stage, and intent signal
• Build ABM web experiences that reflect account-specific messaging for key targets
• Develop personalized nurture paths that bridge marketing automation and on-site behavior
• Manage the website-adjacent martech ecosystem spanning analytics, personalization, chat/conversational tools, and automation integrations
• Ensure clean, reliable data flow across the website stack through Salesforce and Pardot
• Evaluate and recommend emerging tools, whether AI-native or otherwise, that improve conversion intelligence or operational efficiency
• Partner with Growth Marketing on tracking integrity, UTM governance, and data quality standards

Requirements

• 6 – 10+ years in B2B website management, ideally in AdTech, MarTech, or enterprise SaaS
• Demonstrated CRO track record with structured experimentation programs that produced measurable conversion and pipeline lift
• Hands-on experience with AEO/GEO strategy and a working understanding of how LLMs surface and rank content
• Strong command of GA4, Google Tag Manager, and WordPress or equivalent
• Working knowledge of Salesforce and Pardot/Account Engagement, including how web data flows into CRM and MAP
• Ability to manage developers and web roadmaps without needing to code everything yourself
• Deep understanding of B2B enterprise buying cycles and the multi-stakeholder journey in complex sales

Tech stack

Benefits