Seeking a Senior Manager, Website Strategy to lead full website lifecycle including strategy, experimentation, personalization, and measurement focused on revenue outcomes in B2B AdTech. Responsibilities include owning website as growth channel, defining 180-day roadmap, translating sales intelligence into web experiences, CRO and experimentation, AI-era search optimization (AEO/GEO), technical SEO, analytics and attribution, personalization and ABM web experiences, and managing martech stack and data integration. Requires 6-10+ years B2B website management experience, CRO expertise, strong skills in GA4, Google Tag Manager, WordPress, Salesforce, Pardot, and understanding of B2B buying cycles. Preferred experience in programmatic advertising, ABM platforms, AI-native tools, and managing developers. Hybrid work schedule with benefits including paid leave, healthcare, commuter benefits, unlimited DTO, and catered lunches. Salary range $125,000 - $150,000 USD.
What you'll do
Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence
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Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition
Translate sales intelligence and buyer research into web experiences that accelerate sales cycles
Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion
Own end-to-end funnel optimization across the full visitor → MQL → SQL → Opportunity journey
Build and execute a structured A/B and multivariate testing roadmap as a systematic program
Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows
Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site
Apply CRO discipline to ABM landing experiences tailored by account, vertical, or buying stage
Lead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers
Execute Generative Engine Optimization (GEO) to ensure brand visibility within LLM-generated results
Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ranking
Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization
Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics
Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution
Build and maintain executive-ready dashboards focused on revenue impact, not just traffic volume
Leverage GA4, Salesforce, Pardot/Account Engagement to generate actionable insights
Manage Google Tag Manager for consistent, accurate tracking across all site properties
Partner with Operations to ensure clean data flow between web, CRM, and MAP, and close gaps
Develop dynamic personalization strategies segmented by account tier, vertical, buyer stage, and intent signal
Build ABM web experiences that reflect account-specific messaging for key targets
Develop personalized nurture paths that bridge marketing automation and on-site behavior
Manage the website-adjacent martech ecosystem spanning analytics, personalization, chat/conversational tools, and automation integrations
Ensure clean, reliable data flow across the website stack through Salesforce and Pardot
Evaluate and recommend emerging tools, whether AI-native or otherwise, that improve conversion intelligence or operational efficiency
Partner with Growth Marketing on tracking integrity, UTM governance, and data quality standards
Requirements
6 – 10+ years in B2B website management, ideally in AdTech, MarTech, or enterprise SaaS
Demonstrated CRO track record with structured experimentation programs that produced measurable conversion and pipeline lift
Strong command of GA4, Google Tag Manager, and WordPress or equivalent
Working knowledge of Salesforce and Pardot/Account Engagement, including how web data flows into CRM and MAP
Deep understanding of B2B enterprise buying cycles and the multi-stakeholder journey in complex sales
Direct experience in programmatic advertising, SSP/DSP ecosystem, or AdTech
Familiarity with ABM and/or intent data platforms and how to operationalize signals into web experiences
Experience with AI-native tools for content optimization, site intelligence, or personalization at scale
Hands-on experience with AEO/GEO strategy and a working understanding of how LLMs surface and rank content
Ability to manage developers and web roadmaps without needing to code everything yourself
Tech stack
GA4Google Tag ManagerWordPressSalesforcePardotAccount EngagementAEOGEOSEOABMAI-native tools
Benefits
Paid leave programsPaid holidaysHealthcare, dental and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited DTO in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week
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