Senior Web Performance Manager

What you'll do

• Own the ongoing optimization of stackadapt.com as a conversion-focused marketing channel
• Lead the conversion rate optimization program including hypothesis development, test planning, execution, QA, and analysis
• Identify and implement improvements to key user journeys, landing pages, navigation, on-page UX, and conversion paths
• Translate web analytics, user behavior, SEO audits, campaign insights, and stakeholder feedback into prioritized site changes
• Partner with internal stakeholders and external agency partners to ensure SEO recommendations are implemented effectively and on time
• Launch and iterate on experiments designed to improve engagement, conversion, and overall site performance
• Improve visibility and performance of key pages through on-site optimization, technical fixes, and better user experience design
• Work closely with content and campaign teams to ensure pages support pipeline, product, and demand generation goals
• Coordinate approvals, stakeholder input, QA, and launch management to move web work efficiently across the finish line
• Support localization and regional web updates ensuring experiences are optimized for audience and market context
• Monitor and report on key web performance metrics, surfacing learnings and recommendations for future optimization
• Help establish a consistent operating rhythm for web experimentation, iteration, and performance improvement

Requirements

• 5+ years of experience in web optimization, growth marketing, digital experience, conversion rate optimization, or a similar performance-oriented web role
• Experience in adtech, martech, SaaS, or other fast-moving B2B environments
• Proven experience improving website conversion through experimentation, UX enhancements, and data-informed iteration
• Strong hands-on experience managing and optimizing web pages, landing pages, and conversion flows in a B2B SaaS or high-growth technology environment
• Experience implementing or operationalizing SEO recommendations in partnership with content, web, or agency teams
• Strong understanding of CRO principles, user behavior, and what makes a web experience both intuitive and high-converting
• Comfort owning work from insight through implementation, including coordination, QA, and launch readiness
• Ability to balance speed and precision while managing multiple optimization initiatives at once
• Strong cross-functional communication skills and a highly collaborative working style
• Hands-on experience with Google Analytics 4 (GA4) and familiarity with marketing automation and CRM platforms such as HubSpot
• Experience using CRO, experimentation, and user research tools such as CrazyEgg, Optimizely, VWO, AB Tasty, Mutiny, Hotjar, FullStory, Contentsquare, or similar platforms
• Experience leveraging AI tools and automated workflows to improve web operations, accelerate testing, support personalization, and scale web performance programs
• High ownership, strong judgment, and an outcome-oriented mindset with a bias toward action

Tech stack

Benefits