The Trade Desk is hiring a Senior Trading Specialist based in New York, NY with hybrid work flexibility. The role involves integrating and analyzing large-scale programmatic advertising datasets across CTV, audio, and retail media to identify audience and campaign performance patterns. Responsibilities include developing analytical frameworks, conducting structured testing, performing QA and validation, troubleshooting technical issues, implementing first-party data onboarding and identity resolution workflows, and leading strategic programmatic initiatives. The role requires collaboration with product, engineering, agency leadership, and digital investment teams to influence media investment strategy. Candidates must have a bachelor's degree in Economics, Finance, Political Science or related field, and at least 3 years of relevant experience including quantitative modeling, data extraction and visualization, advanced Excel skills, client presentation development, and first-party data implementation. Domestic travel up to 10% is required. Salary range is $109,491 to $145,500 per year. Benefits include comprehensive healthcare, retirement plans, disability coverage, life insurance, tuition reimbursement, parental leave, sick and vacation time, paid holidays, stock purchase plan, and performance-based stock compensation.
What you'll do
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Integrate and analyze large-scale programmatic advertising datasets across CTV, audio, and retail media
Develop and implement analytical frameworks for cross-platform advertising exposure evaluation
Design and conduct structured testing initiatives including alpha and beta programs
Perform technical QA and performance validation analyses
Analyze testing outcomes to assess system performance and identify improvement opportunities
Document scalable implementation frameworks and provide data-driven insights to product and engineering teams
Collaborate with technical teams to design, evaluate, and deploy custom solutions including bidding algorithms and automated decision systems
Lead technical troubleshooting for tag implementation errors, tracking discrepancies, data ingestion failures, identity resolution gaps, attribution mismatches, and auction delivery inefficiencies
Implement first-party data onboarding and identity resolution workflows including Unified ID configuration
Lead strategic programmatic initiatives architecting data-driven campaign frameworks leveraging The Trade Desk platform
Partner with agency leadership and senior planning stakeholders to shape media investment strategy and translate platform differentiators into enterprise-level value propositions
Requirements
Bachelor's degree in Economics, Finance, Political Science or related field
3 years of experience in related role
Experience applying quantitative modelling and financial forecasting principles including bid optimization modeling, auction dynamics analysis, CPM-to-CPA efficiency modeling, budget pacing algorithms, and ROAS/CAC forecasting
Experience extracting, querying and manipulating large datasets using Vertica, STATA, SQL, Tableau, Power BI, or DB Visualizer
Experience designing advanced data visualization frameworks and analytical dashboards
Proficiency in Microsoft Excel for large-scale data analysis and process automation, including VBA scripting, macros, pivot tables, advanced lookup functions, data modeling, and formula optimization
Experience developing strategic client-facing presentations grounded in quantitative data analysis
Experience partnering with clients to implement pixel-based and server-side tagging frameworks and ingest first-party data including configuring identity resolution workflows leveraging Unified ID (UID)
Domestic travel up to 10% for client site meetings
Tech stack
VerticaSTATASQLTableauPower BIDB VisualizerMicrosoft ExcelVBAUnified ID (UID)
Benefits
Comprehensive healthcare (medical, dental, vision) with premiums paid in full for employees and dependentsRetirement benefits including 401k plan and company matchShort and long-term disability coverageBasic life insuranceWell-being benefitsTuition reimbursementParental leaveSick time: 1 hour per 30 hours workedVacation time: up to 120 hours in first year, 160 hours thereafterAround 13 paid holidays per yearEmployee Stock Purchase Plan with discounted stock purchaseEligibility for stock-based compensation grants based on performanceVariable compensation-based incentives and commissions depending on role
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