Liftoff is seeking a senior Product Manager to lead a new e-commerce advertising platform from early development through beta to general availability. The role involves setting product strategy, managing the business case, prioritizing the roadmap, and collaborating with engineering, ML, and go-to-market teams. Responsibilities include owning unit economics, driving ML experimentation, managing identity and attribution integrations, and representing the company with customers and partners. Candidates must have 8+ years of product management experience in performance advertising, deep knowledge of web and mobile identity and attribution technologies, experience with 0-to-1 product incubation, and strong cross-functional leadership skills. Preferred experience includes Shopify/e-commerce ecosystem and advanced attribution methodologies. The position is full-time, remote within the US (Pacific Time Zone preferred), with competitive salary ranges depending on location, equity, and benefits.
What you'll do
Set product strategy, quarterly goals, and success metrics; present progress to executive leadership and finance
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Own unit economics defining launch readiness and make decisions on scaling, pivoting, or stopping
Prioritize roadmap and scope, deciding what stays out of scope
Partner with go-to-market, sales, and account teams to define customer profiles, onboard customers, and incorporate customer feedback into roadmap
Represent Liftoff in customer conversations and strategic partnerships
Partner with engineering leads on experiment roadmap, interpret A/B test results, and make go/no-go decisions
Diagnose full-funnel performance from ad impression to purchase and identify investigation opportunities
Set and enforce traffic quality and creative UX standards including suppression logic and inventory quality controls
Work with Legal on product policy for consent handling, privacy compliance (GDPR, CCPA), and data protection
Develop strategic partnerships and integrations for measurement and attribution
Defend attribution methodology and incrementality story with marketers and agencies
Lead e-commerce platform integration including pixels, server-side event delivery, order attribution, catalog ingestion, and merchant-facing installation flows
Requirements
8+ years of product management experience with performance advertising (DSP, retargeting platform, measurement/MMP, or ad network e-commerce products)
Hands-on depth in web and mobile identity and attribution including probabilistic matching, pixels, server-to-server postbacks, and browser privacy constraints (ITP, fingerprinting protection, ATT)
Experience carrying a product from beta to general availability, including making data-driven decisions to kill or pivot products
Comfort operating in a 0-to-1 incubation environment with small pilots, hands-on customer management, and shipping against go/no-go criteria
Demonstrated ML experimentation experience including interpreting confidence intervals and experiment design
Cross-functional leadership experience across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority
Preferred: Experience with Shopify/e-commerce ecosystem, server-side integrations (Meta CAPI, Google Enhanced Conversions), incrementality testing, MTA, MMM, and executive-level financial fluency
Tech stack
ML experimentationA/B testingweb and mobile identity and attributionprobabilistic matchingpixelsserver-to-server postbacksGDPRCCPAShopifyCustomer Privacy APIwebhookscatalog/product feedsMeta CAPIGoogle Enhanced Conversions
Benefits
EquityHealth, vision, and dental benefitsWellness stipendsCompetitive salaries benchmarked by role, level, and locationOpportunities for in-person team gatherings quarterly
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