Liftoff is hiring a senior Product Manager to lead a new e-commerce advertising platform from early development through beta to general availability. The role involves setting product strategy, managing the business case, prioritizing the roadmap, and collaborating with engineering, ML, go-to-market, sales, and finance teams. Responsibilities include defining success metrics, managing unit economics, scope prioritization, customer engagement, ML experiment oversight, full-funnel performance analysis, traffic quality standards, privacy compliance, and platform integrations. Candidates must have 8+ years in product management with experience in performance advertising and web/mobile identity and attribution technologies. Experience with ML experimentation, cross-functional leadership, and e-commerce ecosystems like Shopify is preferred. The position is full-time, remote within the US (Pacific Time Zone preferred), with a competitive salary range based on location and experience, plus equity and benefits.
What you'll do
Set the product strategy, quarterly goals, and success metrics, and present progress against milestones to executive leadership and finance
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Requirements
8+ years of product management experience, with meaningful time in performance advertising: DSP, retargeting platform, measurement/MMP, or ad network e-commerce products
Hands-on depth in web and mobile identity and attribution: probabilistic matching (IP and device signals), pixels, server-to-server postbacks, and the practical constraints of browser privacy changes (ITP, fingerprinting protection) and ATT
A track record of carrying a product from beta to GA, including at least one experience where you recommended killing or materially pivoting something based on the data
Comfort operating in a 0-to-1 incubation environment: small, funded pilots, hands-on customer management, and shipping against explicit go/no-go criteria
Demonstrated ML experimentation experience: you can read a confidence interval, challenge an experiment design, and make a ship/no-ship call under uncertainty
Cross-functional leadership across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority over any of them
Tech stack
ML experimentationA/B testingweb and mobile identityattributionprobabilistic matchingpixelsserver-to-server postbacksGDPRCCPAShopifyCustomer Privacy APIwebhookscatalog/product feedsMeta CAPIGoogle Enhanced Conversions
Benefits
EquityHealth benefitsVision benefitsDental benefitsWellness stipendsCompetitive salaries benchmarked by role, level, and location
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