AdTechTalent
Product4 days agoHybrid

Merkle

Senior Salesforce Marketing Consultant

martechAIpersonalizationdigital architecturesalesforceadobebrazevendor selectionroadmapconsultingcustomer experienceCXtransformationarchitecture

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Rotterdam, Netherlands

Full job description

Senior Martech Solution Consultant role to define technical direction for large-scale personalization and customer experience transformations. Responsibilities include assessing current Martech platforms, designing future-state architectures, leading vendor analysis and selection, defining implementation roadmaps, and embedding AI capabilities. Requires 7+ years in Martech, CX, digital architecture or consulting, strong experience with Salesforce Marketing Cloud, Adobe Experience Platform, Braze, and vendor selection. Must have strong analytical skills, ability to communicate architectural decisions to senior stakeholders, and operate in complex enterprise environments. Role is hybrid based in Rotterdam.

What you'll do

  • Assess existing Martech platforms, integrations, and architectural constraints
  • Design future-state technical and solution architectures that drive new capabilities
  • Translate strategic use cases into platform, vendor, and capability implications
  • Compare and recommend architecture and vendor scenarios
  • Support vendor evaluation and selection with clear trade-offs and recommendations
  • Define implementation roadmaps and high-level delivery approaches
  • Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
  • Embed AI capabilities and implications into the overall vision, architecture, and roadmap
  • Clearly communicate architectural decisions and their impact to senior stakeholders
  • Guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape

Requirements

  • 7+ years of experience in Martech, CX, digital architecture, or technology consulting
  • Strong experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Data Cloud, Customer 360
  • Experience with Adobe Experience Platform, Journey Optimizer, Analytics
  • Experience with Braze or comparable engagement platforms
  • Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
  • Experience with vendor selection, road mapping, and implementation planning
  • Strong understanding of data, identity, orchestration, and integration concepts
  • Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
  • Experience guiding clients through complex architecture and transformation decisions
  • Trusted advisor to senior IT stakeholders, architects, and business leaders
  • Comfortable operating in complex, multi-stakeholder enterprise environments
  • Able to clearly explain architectural decisions and consequences to non-technical audiences
  • Structured, pragmatic, and outcome-driven, with a strong consulting mindset
  • Platform-agnostic with the ability to focus on capabilities rather than tools

Tech stack

Salesforce Marketing CloudSalesforce Data CloudSalesforce Customer 360Adobe Experience PlatformAdobe Journey OptimizerAdobe AnalyticsBrazeAIMartech platforms

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