AdTechTalent
Product1 month agoHybrid

Merkle

Senior Salesforce Consultant

CRMdigital transformationAdobeSalesforceMicrosoft DynamicsSitecoreconsultingproject managementstakeholder managementbusiness processpredictive analyticsAImentoringhybrid work

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Lisbon, Portugal

Full job description

Lead and advise on CRM strategy implementation and optimization to enhance customer relationships and business growth. Manage complex CRM projects, ensuring alignment with business goals and stakeholder needs. Develop digital transformation strategies and lead consulting projects in the CRM domain. Mentor junior consultants and analysts. Conduct requirements engineering and create functional specifications for CRM solutions using platforms such as Adobe, Salesforce, Microsoft Dynamics, and Sitecore. Manage business backlog and prioritize initiatives based on value generation. Collaborate with internal and client teams including development, UX/design, and content. Stay current on digital trends impacting clients. Requires expertise in multiple CRM platforms, database knowledge, cross-industry experience, stakeholder management, project and change management, data analytics, CRM training, and business process mapping. Hybrid work model with competitive benefits and global collaboration opportunities.

What you'll do

  • Advise and lead implementation of CRM strategies
  • Optimize CRM systems to align with business objectives
  • Lead consulting projects in CRM domain
  • Develop digital transformation strategies and concepts
  • Manage significant project components and contribute to larger initiatives
  • Advise clients on digital roadmaps and value generation opportunities
  • Mentor junior consultants and analysts
  • Manage business backlog and prioritize value generation
  • Act as subject matter expert in client pitches and business development
  • Conduct requirements engineering and create functional specifications
  • Document and manage functional/non-functional requirements
  • Define and enhance industry-specific business processes
  • Support customers throughout digital projects
  • Build business bridges between internal and client stakeholders
  • Collaborate with development, UX/design, and content teams
  • Prepare and facilitate client workshops
  • Stay updated on digital trends and their business impact

Requirements

  • Expertise in multiple CRM platforms with large-scale implementations
  • Experience leading CRM strategy, digital transformation, and enterprise-wide implementations
  • Proficiency in database knowledge for CRM data structures
  • Cross-industry expertise, including global or highly regulated industries
  • Experience configuring CRM workflows, automation, and best practices
  • Ability to manage C-level stakeholders and align CRM initiatives with business growth
  • Experience leading enterprise-wide CRM implementation projects and change management
  • Knowledge of predictive analytics and AI-driven insights for CRM enhancements
  • Experience leading CRM adoption programs and user engagement
  • Skills in business process re-engineering aligned with CRM strategy
  • Ability to define long-term CRM roadmaps and transformation strategies
  • Strong organizational skills and teamwork
  • Mentoring junior consultants and analysts

Tech stack

AdobeSalesforceMicrosoft DynamicsSitecoreCRM platformsDatabasesPredictive analyticsAI-driven insights

Benefits

Hybrid work model with 1 day per week or 4 days per month in officeCompetitive salariesVolunteer daysWellness daysModern officesMulti-cultural environmentTraining and mentorship opportunitiesGlobal collaboration with 70,000 colleagues across 145 countriesInclusive and supportive cultureGrowth opportunities within dentsu network

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