AdTechTalent
Product6 days agoHybrid

Criteo

Senior Product Specialist

product specialistsocial mediaMetaTikToksales enablementdigital advertisingclient successcross-functional collaborationupsellingcross-sellingconsultative selling

Key details

Salary

$148K – $181K

Employment type

Permanent Full Time

Seniority

Senior

Years experience

5-10

Location

Boston, United States of America

Full job description

Senior Product Specialist role in Go-To-Market Performance Media organization focused on social media product solutions. Responsibilities include driving product adoption and revenue growth, collaborating with sales teams, engaging with advertisers and agencies, providing enablement and training, simplifying complex solutions, and partnering cross-functionally. Requires experience in client-facing sales or account management roles, deep knowledge of paid social ecosystem and digital advertising, strong leadership and communication skills, and an entrepreneurial mindset. Hybrid work model based in Boston, MA. Benefits include health and wellness programs, career development, competitive salary, and US-specific rewards and insurance plans.

What you'll do

  • Drive product adoption and revenue growth for strategic advertisers with a focus on social media
  • Collaborate with sales teams to implement upselling and cross-selling efforts
  • Customize presentations and messaging to close knowledge gaps
  • Match customer needs with appropriate use cases
  • Engage with advertisers' and agencies' social teams to establish trusted partnerships
  • Provide focused enablement for priority sellers and support scalable regional playbooks
  • Host office hours for sellers
  • Translate advanced product solutions into clear, actionable strategies for clients
  • Partner with Product, Marketing, and GTM teams to provide feedback and facilitate product testing
  • Conduct client segmentation and prioritization to optimize specialist support

Requirements

  • Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or social media companies
  • Experience with XL/Whale client engagement preferred
  • Deep knowledge of the paid social ecosystem including campaign mechanics, audience strategies, measurement frameworks, and agency buying model
  • Advanced understanding of the broader digital advertising ecosystem and full-funnel performance strategies
  • Strong leadership, stakeholder management, and persuasive communication skills
  • Comfortable presenting to C-level clients and agency leads
  • Entrepreneurial mindset with a track record of bringing new advertising products to market
  • Consultative, insight-led approach to selling with ability to challenge assumptions and reframe customer thinking

Tech stack

social media platformsMetaTikTokdigital advertising ecosystem

Benefits

Hybrid work model blending home and in-office experiencesLearning, mentorship, and career development programsHealth benefits, wellness perks, and mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and levelFor US employees: quarterly or annual bonus, restricted stock units, healthcare, dental, vision insurance, 401(k) plan with company match, disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, robust annual leave plan including volunteer time off and summer vacation days

Apply now

This MVP uses a placeholder application flow. In production, this section can connect to an external apply URL or a native application form.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.