AdTechTalent
Product4 days agoHybrid

Merkle

Senior Product Owner / Business Analyst

product ownerbusiness analystCMSproduct backlogproduct roadmapUI/UXrequirements gatheringstakeholder managementdigital platformsacceptance criteria

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Amsterdam, Netherlands

Full job description

Senior Product Business Analyst / Product Owner role responsible for owning technology vision, defining and prioritising product backlog, and translating business needs into actionable specifications for development teams. Key duties include product ownership, backlog management, requirements gathering and analysis, design review, acceptance criteria management, collaboration with development teams, process improvement, solution design, and stakeholder engagement. Requires experience as a Product Owner, Functional Consultant, or Business Analyst in digital or technology environments, preferably with CMS experience. Strong skills in requirements documentation, backlog management, workshop facilitation, and communication are essential. The role is based in Amsterdam and involves working closely with clients and technical teams.

What you'll do

  • Own, refine, and prioritize the product backlog to ensure delivery teams focus on the highest-value work
  • Build and maintain the product roadmap, ensuring it reflects business priorities and delivers measurable value
  • Clearly communicate the product vision, upcoming features, and dependencies to business and technical stakeholders
  • Represent the customer and end-user by translating their needs into clear priorities for the development teams
  • Conduct workshops, interviews, and discovery sessions to gather business, functional, and non-functional requirements
  • Perform detailed requirements analysis and translate findings into structured documentation
  • Create detailed business analyses outlining problems, opportunities, and solutions
  • Define and validate user requirements and specifications to ensure usability, feasibility, and alignment with business objectives
  • Review and validate UI/UX designs delivered to ensure completeness, compliance, and technical feasibility
  • Act as the gatekeeper for acceptance—identifying inconsistencies, gaps, and potential risks early
  • Ensure the accepted features meet business requirements, follow established standards, and can be built without downstream rework
  • Own the critical acceptance and milestone
  • Work closely with developers, architects, and technical leads to clarify requirements and ensure shared understanding of goals
  • Provide ongoing support during development, ensuring user stories, acceptance criteria, and requirements are fully understood
  • Translate business vision into actionable specs that enable accurate, efficient, and high-quality delivery
  • Evaluate current business processes, identify areas for improvement, and recommend enhancements
  • Partner with stakeholders to design and implement product improvements based on insights, user needs, and data
  • Support decision-making with structured analysis and clear communication of findings
  • Act as the primary link between business teams, partners and technical delivery teams
  • Communicate clearly, openly, and consistently—ensuring all parties understand priorities, constraints, and upcoming changes
  • Balance stakeholder needs with the overall product vision and technical realities

Requirements

  • Proven experience as a Product Owner, Functional Consultant, or Business Analyst in a digital or technology-focused environment
  • Experience relating to CMS (Content Management Systems)
  • Strong experience gathering, analysing, and documenting requirements for complex digital platforms
  • Demonstrated ability to manage a product backlog, prioritise effectively, and translate business needs into actionable specifications
  • Ability to facilitate workshops, present findings, and communicate confidently across business and technical stakeholders
  • Comfortable acting as the voice of the user and advocating for quality throughout the delivery lifecycle
  • Excellent communication, documentation, analytical, and critical-thinking skills
  • A proactive problem-solver who thrives in a fast-paced, agency environment

Tech stack

CMSUI/UXproduct backlogproduct roadmap

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