Full job description
Appodeal is seeking a Senior Product Owner responsible for the end-to-end eProfit growth of one or more mobile games. The role combines product management, technical execution, experimentation, and commercial thinking. Responsibilities include defining product direction, shipping features, writing code when fastest, running experiments, and improving business performance. The Product Owner collaborates with Monetization, User Acquisition, ASO, Creative, Analytics, Engineering, and Design teams, leveraging AI-powered intelligence for decision-making. Key duties include owning product roadmaps, prioritizing features based on business impact, defining success metrics (retention, ARPU, session frequency, engagement), driving LiveOps planning, and leading cross-functional product leadership. The role requires significant product management experience in mobile gaming, strong understanding of free-to-play economics, LiveOps, analytics, experimentation, retention optimization, monetization, and user acquisition. Candidates should be comfortable with technical contributions including scripting and programming. The position is full-time, senior level, and based in Barcelona with hybrid remote work possible.
What you'll do
- Own the end-to-end eProfit growth of one or more assigned mobile games
- Define quarterly growth objectives and continuously adjust priorities based on business performance
- Make informed decisions on scaling, pivoting, or sunsetting products when growth potential changes
- Lead successful product transitions when games are onboarded from partner studios or transferred internally
- Own the product roadmap for each assigned game
- Prioritize features based on expected business impact rather than opinion or stakeholder preference
- Define success metrics including retention (D1 / D7 / D30), ARPU, session frequency, engagement depth
- Drive LiveOps planning where applicable
- Provide strategic direction across key growth functions while partnering with domain experts
- Build and ship product functionality yourself whenever it is the fastest path
- Contribute production code to the application
- Implement analytics events and experimentation infrastructure
- Write Product Requirement Documents (PRDs)
- Design and document experiments
- Capture learnings that become reusable organizational knowledge
- Continuously improve business performance through rapid experimentation
- Ship meaningful product experiments weekly
- Release product improvements weekly
- Document hypotheses, results, and next actions
- Use AI-powered intelligence to understand customer behavior, analyze competitor movements, identify growth opportunities, automate repetitive workflows, and make decisions based on evidence
- Lead product outcomes in cross-functional working groups
Requirements
- Significant Product Management or Product Owner experience in mobile gaming
- Proven ownership of live mobile games with measurable business impact
- Strong understanding of free-to-play game economics
- Strong understanding of LiveOps
- Strong understanding of product analytics
- Strong understanding of experimentation
- Strong understanding of retention optimization
- Strong understanding of monetization systems
- Strong understanding of user acquisition fundamentals
- Experience working closely with Engineering and Data teams
- Comfortable making product decisions using quantitative analysis
- Comfortable working technically and willing to contribute directly to product implementation
- Experience with scripting, programming, AI-assisted development, or technical product ownership is highly valued
Tech stack
AI-powered intelligenceproduct analyticsexperimentationscriptingprogrammingLiveOps