StackAdapt is hiring a Senior Product Marketing Manager to lead Measurement and Performance go-to-market initiatives. The role involves developing global GTM strategy, positioning measurement and performance solutions, collaborating cross-functionally, creating sales enablement materials, maintaining market insights, gathering customer feedback, leveraging generative AI tools, and measuring product ROI. Candidates should have 6-8+ years of product marketing experience in measurement, analytics, attribution, or performance products within adtech, martech, or B2B SaaS. Experience with DSPs, programmatic advertising, and generative AI tools is a plus. This is a remote-first full-time position open to candidates located anywhere in Canada. Benefits include competitive salary, retirement plans, paid time off, health benefits, work from home reimbursements, training, and a supportive culture. Salary range is $100,000 to $137,500 CAD base.
What you'll do
Develop and execute global go-to-market strategy for measurement and performance solutions
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Establish differentiated positioning highlighting campaign impact, media investment optimization, and measurable business outcomes
Collaborate cross-functionally with Product, Advertising Technologies, Client Services, Data & Analytics, and Sales teams
Synthesize complex measurement capabilities, product roadmaps, and customer insights into cohesive narratives
Create sales enablement materials including sales plays, pitch decks, battlecards, and objection-handling guides
Maintain deep understanding of advertising measurement trends, attribution methodologies, privacy changes, and competitive capabilities
Gather feedback from clients and commercial teams to identify challenges and opportunities
Partner with Product, AdTech, and Data & Analytics teams to translate insights into positioning and roadmap recommendations
Use generative AI tools to optimize workflows, accelerate research and asset creation, and scale enablement collateral
Establish, monitor, and report on commercial adoption, product adoption, customer engagement, and business impact
Requirements
6–8+ years of dedicated product marketing experience
Proven track record in platform product marketing focused on measurement, analytics, attribution, reporting, or performance products within adtech, martech, B2B SaaS, or adjacent technology environments
Direct measurement or analytics product experience
Advanced positioning capabilities translating complex technical concepts into clear business value
Hands-on experience bringing measurement, analytics, attribution, or optimization solutions to market
Proven portfolio of creating structured sales plays, commercial discovery frameworks, competitive battlecards, and customer-facing narratives
Familiarity with programmatic advertising, digital media, or advertising technology or ability to quickly learn complex advertising ecosystems
Nice-to-have: experience working within a DSP, advertising technology company, measurement provider, or programmatic advertising agency
Nice-to-have: previous experience with the StackAdapt platform
Nice-to-have: experience launching or scaling measurement, attribution, analytics, or reporting solutions within digital advertising
Nice-to-have: advanced proficiency in integrating generative AI tools into research, analysis, and content development
Highly competitive salaryRetirement/401K/Pension Savings globallyCompetitive paid time off packages including birthdays offAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership with hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc.)Access to StackAdapt programmatic courses and certificationsParental leave programFriendly, welcoming, and supportive cultureSocial and team events
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