Senior Product Marketing Manager

What you'll do

• Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs
• Develop comprehensive messaging frameworks that clearly articulate product features and advantages
• Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines
• Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions
• Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies
• Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively

Requirements

• 8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment
• Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth
• Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area
• Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively
• Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams
• Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques
• Familiarity with marketing automation platforms and CRM systems

Tech stack

Benefits