AdTechTalent
Product28 days agoRemote

Smaato (Now part of Verve)

Senior Product Manager, Data Partnerships

product managementad techdata platformsmeasurementAIMLprivacyGDPRattributionincrementalitydata onboardingadvertisinganalytics

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

New York, New York, United States

Full job description

Verve is seeking a Senior Product Manager to lead the strategy and execution of its data ecosystem, including external data partnerships, signal ingestion, measurement frameworks, and AI-powered insights. The role involves managing data partnerships, developing scalable advertiser-facing products, defining onboarding and activation strategies, evolving measurement methodologies, owning product vision and roadmap, coordinating cross-functional teams, tracking KPIs, conducting market analysis, and leveraging AI/ML for product enhancement. Requirements include 5+ years in product management within Ad Tech or related fields, experience with data onboarding, privacy frameworks knowledge, and strong communication and analytical skills. The position is full-time, hybrid (NYC office), with a salary range of $120,000 to $155,000 USD and benefits including health insurance, 401(k) match, PTO, and professional development opportunities.

What you'll do

  • Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third-party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment
  • Translate data assets into scalable advertiser-facing audience, insights, and measurement products that drive revenue and platform differentiation
  • Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach
  • Define and evolve measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation
  • Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities
  • Drive end-to-end product development from concept through launch, coordinating cross-functional teams across engineering, design, product marketing, and operations
  • Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption
  • Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment
  • Partner with Product Marketing and Commercial teams to define positioning, packaging, and go-to-market strategy for data-driven products
  • Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities

Requirements

  • 5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, identity, or Analytics
  • Experience working with data onboarding
  • Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.)
  • Demonstrated experience defining measurement methodologies (attribution, lift testing, incrementality)
  • Exceptional communication, organization, and analytical skills
  • Strong ownership mindset with a proactive, self-driven approach to problem-solving and execution

Tech stack

AIMLData PlatformsMeasurement FrameworksAttributionLift TestingIncrementalityPrivacy Frameworks (GDPR, TCF, COPPA)

Benefits

Competitive salaryHealth, dental, and vision insurance, plus mental health resources401(k) match and generous PTOHybrid work environment (NYC office)Free lunch for onsite team members in NYCVolunteer OpportunitiesOpportunities for professional development in a high-growth ad tech company

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