Verve is seeking a Senior Product Manager to lead strategy and execution of the data ecosystem, including external data partnerships, signal ingestion, measurement frameworks, and AI-powered insights. Responsibilities include managing data partnerships across verticals, developing advertiser-facing audience and measurement products, defining onboarding strategies with privacy compliance, evolving measurement methodologies, owning product vision and roadmap, coordinating cross-functional teams, tracking KPIs, conducting market analysis, and leveraging AI/ML for product enhancement. Requirements include 5+ years in product management within Ad Tech or data platforms, experience with data onboarding, strong knowledge of privacy frameworks (GDPR, TCF, COPPA), expertise in measurement methodologies, excellent communication and analytical skills, and a proactive ownership mindset. The role offers a hybrid work environment based in New York City with benefits including health insurance, 401(k) match, PTO, free lunch onsite, volunteer opportunities, and professional development. Salary range is $120,000 to $155,000 USD.
What you'll do
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Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third-party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment
Translate data assets into scalable advertiser-facing audience, insights, and measurement products that drive revenue and platform differentiation
Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach
Define and evolve our measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation
Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities
Drive end-to-end product development from concept through launch, coordinating cross-functional teams across engineering, design, product marketing, and operations
Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption
Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment
Partner with Product Marketing and Commercial teams to define positioning, packaging, and go-to-market strategy for data-driven products
Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities
Requirements
5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, identity, or Analytics
Experience working with data onboarding
Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.)
Exceptional communication, organization, and analytical skills
Strong ownership mindset with a proactive, self-driven approach to problem-solving and execution
Tech stack
data platformsAIMLmeasurement frameworksattributionincrementalitylift testingGDPRTCFCOPPA
Benefits
Health, dental, and vision insurance, plus mental health resources401(k) match and generous PTOHybrid work environment (NYC office)Free lunch for onsite team members in NYCVolunteer OpportunitiesOpportunities for professional development in a high-growth ad tech company
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