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Taboola
Senior Product Manager- Attribution & Incrementality
product managementattributionincrementalityMTAMMMmeasurementadvertisingdata scienceAIenterpriseSaaSgeo-holdout testingcommercial storytelling
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Tel Aviv, Israel
Full job description
Senior Product Manager role focused on Attribution & Incrementality at Taboola's Tel Aviv office. Responsibilities include defining product vision for measurement frameworks, acting as a measurement consultant for enterprise clients, deciding on tool development vs partnerships, building integrations with measurement platforms, and prioritizing roadmap with Customer Measurement Director. Requires 5+ years PM experience with expertise in MTA, MMM, and Incrementality, strong commercial storytelling skills, enterprise client-facing experience, data fluency, and willingness to travel globally. Hybrid work schedule with 3 days in-office. Benefits include health coverage, stocked kitchen, gym partnerships, and parking.
What you'll do
- Define the product vision for attribution and incrementality measurement frameworks
- Act as Measurement Consultant for major clients translating data science into business narratives
- Decide on building proprietary tools vs. partnering with external platforms
- Build integrations with leading measurement platforms
- Co-prioritize roadmap with Customer Measurement Director balancing demand and scalability
Requirements
- 5+ years in Product Management with expertise in MTA, MMM, and Incrementality
- Ability to own a domain end-to-end including vision definition and stakeholder alignment
- Proven commercial storytelling skills for C-level marketing executives
- Experience presenting to enterprise advertisers and conducting measurement-focused discovery
- Willingness to travel globally
- Strong data fluency and ability to partner with Data Science and Engineering teams
- Comfortable navigating technical trade-offs and leveraging AI tools
Tech stack
MTAMMMIncrementalityGeo-Holdout testingSource of Truth integrationsMarketing Mix ModelingGA4CM360MeasuredRockerboxAI tools
Benefits
Comprehensive health benefitsFully stocked kitchenLocation-specific perks such as gym partnerships and parkingHybrid work schedule with 3 days in-office and option for more
Apply now
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