The Platform Enablement Lead role at Nexxen involves strategic and technical advisory across platform offerings to maximize adoption and business outcomes. Responsibilities include driving strategic initiatives, measurement strategies, campaign optimization, and advanced platform support. The role requires 7+ years in digital media or related fields, 3+ years programmatic experience, strong analytical skills, technical expertise with DSPs and measurement tools, SQL and BI visualization experience preferred, and excellent communication and consulting skills. Salary range is $110,000 - $135,000. Benefits include medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The position is hybrid based in New York, NY.
What you'll do
Partner within assigned account pods to drive strategic initiatives including testing roadmaps, measurement strategies, optimization frameworks, advanced tracking methodologies, and adoption of Nexxen portfolio products
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Serve as a strategic advisor to clients and internal teams by identifying opportunities to improve campaign outcomes, platform utilization, and long-term account growth
Facilitate strategic client engagements including business reviews, product workshops, enablement sessions, and executive presentations
Develop points of view on marketplace trends, industry changes, and emerging opportunities
Serve as a subject matter expert on Nexxen measurement capabilities and third-party research solutions
Partner with clients and internal teams to determine optimal measurement approaches based on campaign goals, available data, feasibility, and expected value
Support measurement planning including study design recommendations, testing methodologies, incrementality strategies, attribution approaches, and cross-platform insights
Analyze and present measurement findings to clients highlighting key learnings, business impact, optimization opportunities, and future recommendations
Support activities to identify success stories and develop scalable case studies and best practices
Support gathering market intelligence to synthesize trends into recommendations for Product and commercial teams
Lead campaign optimization efforts alongside trading teams to establish scalable best practices
Identify opportunities for experimentation and continuous improvement
Develop testing plans and learning agendas to improve client outcomes
Support advanced campaign troubleshooting and performance diagnostics
Serve as the escalation point for advanced platform questions, technical investigations, and issue resolution
Participate in ongoing education programs to ensure sustained platform proficiency
Requirements
7+ years of experience in digital media, ad tech, analytics, measurement, consulting, platform enablement, or related fields
3+ years of hands-on programmatic experience including campaign design and optimization
Demonstrated experience translating data into strategic business recommendations
BA/BS degree preferred or equivalent combination of education and relevant experience
Strong analytical mindset with ability to convert data into business recommendations
Experience building measurement frameworks and delivering insights from complex datasets
Ability to synthesize multiple data sources into compelling narratives
Experience with DSPs, ad exchanges, ad servers, optimization platforms, and measurement ecosystems
Technical troubleshooting and structured problem-solving skills
Experience working cross-functionally across Product, Engineering, Sales, and Client teams
SQL and data querying experience preferred
Tableau, Datorama, BI, or visualization experience preferred
Executive-level presentation and storytelling skills
Ability to influence stakeholders through consultative recommendations
Experience facilitating workshops and strategic client conversations
Familiarity with campaign effectiveness studies and third-party measurement methodologies
Experience working with attribution, incrementality, brand studies, audience measurement, or cross-channel analytics
