AdTechTalent
Programmatic23 days agoHybrid

Liftoff Mobile

Senior Performance Strategist

campaign optimizationadtechdata analysisBIperformance marketingprogrammaticclient managementproject managementcross-functional leadershipMandarin

Key details

Salary

$400K – $500K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Beijing, China

Full job description

Liftoff is seeking a mid-level Performance Strategy professional to manage and optimize campaign performance for Accelerate customers. The role involves client management, data analysis, campaign optimization, and leading cross-functional projects. Candidates should have 4 years of experience including 3+ years in campaign optimization or BI in adtech, business-level Mandarin, strong organizational and communication skills, and a strategic approach to problem-solving. The position is hybrid, based in Beijing with office attendance 2-3 days per week. Compensation ranges from 400,000 to 500,000 RMB annually (base + bonus) with equity and health benefits. Responsibilities include client contact, data-driven insights, campaign launches, process improvements, and mentoring junior team members.

What you'll do

  • Serve as point of contact for key clients, managing and optimizing performance
  • Collaborate with account teams and escalate niche issues internally
  • Data manipulation and analysis; deliver data-driven insights and recommendations
  • Be an expert in the platform and formulate campaign optimization strategies
  • Lead strategic, cross-functional projects across technical and non-technical teams
  • Launch new campaigns and ensure successful setup
  • Participate actively in cross-functional projects
  • Provide regular knowledge sharing and updates in team meetings
  • Lead communication across company matrix with technical and non-technical teams
  • Identify and analyze performance trends and potential issues
  • Optimize campaigns for post-install goals using proprietary tools and dashboards
  • Identify, triage, and escalate issues to management and internal teams
  • Assess team processes, develop best practices, and drive improvements
  • Help train and mentor new and junior team members
  • Design and manage internal processes, documentation, and trainings

Requirements

  • Diploma/Bachelors or equivalent work experience
  • 4 years of work experience including 3+ years in campaign optimization, BI, or analytical experience in adtech
  • Business Mandarin
  • Performance-focused optimization experience
  • Ability to draw insights from data
  • Strong organizational and project management skills
  • Clear communication with technical and non-technical teams
  • Strategic and proactive problem-solving approach
  • Strong attention to detail
  • Ability to work quickly and efficiently in a fast-paced environment
  • Passion for product and process improvement

Tech stack

BI toolsproprietary optimization toolsdata analysis

Benefits

EquityHealth benefits (medical, vision, dental) based on country of residenceWellness stipendsCompetitive salaryFull compensation package

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