AdTechTalent
Marketing29 days agoHybrid

Integral Ad Science

Senior Performance Marketing Manager

performance marketingpaid mediademand generationB2B SaaSad techaccount-based marketingABMpaid searchpaid socialprogrammaticdigital marketingpipelinecampaign optimizationmarketing operationssales collaboration

Key details

Salary

$89K – $152K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

New York, US

Full job description

Senior Performance Marketing Manager role on Global Demand Generation Team. Responsible for managing paid media engine end-to-end to drive qualified pipeline and engage key buying groups. Manage multi-channel media plans across Paid Search, Paid Social, Display, and Content Syndication. Optimize campaigns to maximize ROI. Design and scale multi-channel campaigns for targeted buying groups. Collaborate cross-functionally with Content, Creative, Marketing Ops, and Sales. Requires 5+ years experience in digital marketing or demand generation in B2B SaaS, preferably ad tech. Must have expertise in paid search, paid social, programmatic display, ABM strategies, and proficiency with LinkedIn Advertising, Google Ad Manager, Microsoft Advertising, Marketo, Asana, and 6Sense or Demandbase. Benefits include paid time off, health insurance, PPO, HSA, FSA options, 401k with matching, competitive pay, and bonus eligibility.

What you'll do

  • Own the Paid Engine: take pipeline goals, build multi-channel media plans (Paid Search, Paid Social, Display, Content Syndication), manage budget allocation, and optimize to maximize ROI
  • Design and scale multi-channel campaigns tailored to engage and advance entire buying groups within target accounts
  • Run continuous experimentation and conversion optimization programs across digital channels and landing experiences
  • Collaborate cross-functionally with Content, Creative, Marketing Ops, and Sales to turn real-time performance signals into scalable growth programs

Requirements

  • 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS, preferably in ad tech
  • Deep hands-on experience managing and optimizing campaigns across paid search, paid social, and programmatic display
  • Proven success executing account-based marketing (ABM) strategies and running campaigns against highly targeted buying groups
  • Highly proficient in LinkedIn Advertising, Google Ad Manager, and Microsoft Advertising
  • Experience with Marketo, Asana, and 6Sense or Demandbase
  • Strong experience aligning programs and workflows with Sales and Marketing Operations to drive unified revenue outcomes

Tech stack

LinkedIn AdvertisingGoogle Ad ManagerMicrosoft AdvertisingMarketoAsana6SenseDemandbasePaid SearchPaid SocialProgrammatic Display

Benefits

Paid time offHealth insurance (medical, dental, vision)PPO, HSA and FSA options401k with employer matching contributionsCompetitive compensationAnnual bonus and/or other incentive plans

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