Senior MarTech Consultant (Marketo)

What you'll do

• Support Adobe Marketo platform administration and governance including campaign and template management, activity log troubleshooting, workflow and flow design, cloning workarounds, and overall platform governance
• Conduct requirements engineering and create functional specifications for solutions across platforms such as Adobe or Salesforce
• Document functional and non-functional requirements and define industry-specific business processes
• Lead change management activities to help teams adopt new MarTech systems and processes
• Work closely with marketing, IT, and operations to align stakeholders and facilitate training
• Lead consulting projects and digital transformation initiatives, manage backlog and prioritization
• Act as subject matter expert in client pitches and business development
• Advise and mentor junior colleagues, consultants, and analysts
• Plan and execute email marketing campaigns including automation and personalization workflows
• Analyze and report on campaign results and KPIs, identify areas for improvement and make recommendations
• Manage email marketing and CRM lists, ensure data accuracy and cleansing
• Maintain compliance with regulations such as GDPR and CAN-SPAM

Requirements

• Significant MarTech consulting experience including independent ownership of smaller projects and contributions to larger initiatives
• Strong expertise in Adobe Marketo architecture and administration
• Experience with relevant MarTech platforms such as Adobe, Salesforce, or Sitecore
• Salesforce Marketing Cloud experience is an advantage
• Familiarity with Knak is a plus
• 3–5 years of experience in email marketing or CRM database management, preferably in B2C or e-commerce
• Bachelor's degree in Marketing, Communications, Business, or related field
• Excellent English copywriting skills
• Strong analytical skills
• Ability to multitask and prioritize in a fast-paced, dynamic environment

Tech stack

Benefits