AdTechTalent
Marketing4 days agoHybrid

Merkle

Senior MarTech Consultant (Braze)

Brazemarketing automationdigital marketingcustomer journeyssegmentationpersonalizationSQLHTMLLiquid templatingCDPAPIsconsultingMarTechGermanEnglish

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Frankfurt, Germany

Full job description

The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients. Responsibilities include designing cross-channel customer journeys and lifecycle campaigns, leading MarTech solution design, advising clients on Braze features, acting as a subject matter expert, contributing to strategic development of MarTech capabilities, collaborating with internal teams, and mentoring junior team members. Requirements include 2+ years experience with Braze or similar platforms, strong digital marketing knowledge, working knowledge of HTML, SQL, Liquid templating, familiarity with data layers, CDPs, APIs, ability to communicate complex technical concepts clearly, proactive mindset, and fluency in German and English. The role is full-time, senior level, hybrid work model based in Frankfurt, Germany. Benefits include volunteering days, wellness days, mental health support, CO₂-neutral offices, training and development opportunities, pension plan, bike leasing, workation options, referral bonuses, flexible working hours, and office amenities.

What you'll do

  • Lead and support implementation of Braze and other marketing automation technologies for global clients
  • Translate business and marketing requirements into solution designs, configuration plans, and customer lifecycle programs
  • Design cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other MarTech tools
  • Lead MarTech solution design including segmentation logic, data schema definition, event structures, and behavioral triggers
  • Advise clients on effective use of Braze features such as Canvas, Currents, Catalogs, Connected Content, Liquid templating, and advanced segmentation
  • Act as subject matter expert in workshops, pitches, and client discussions related to Braze and marketing technology ecosystems
  • Contribute to strategic development of MarTech capabilities, methodologies, and reusable frameworks
  • Collaborate with internal teams to resolve questions, escalations, and technical challenges
  • Coach and mentor junior team members on MarTech concepts, platforms, and consulting skills

Requirements

  • 2+ years of hands-on experience with Braze or comparable marketing automation platforms (Salesforce, Adobe, HubSpot)
  • Strong understanding of digital marketing concepts including segmentation, personalization, journeys, and consent management
  • Working knowledge of HTML, SQL, and Liquid or similar templating approaches
  • Familiarity with data layers, CDPs, APIs
  • Ability to explain complex technical concepts to non-technical stakeholders clearly
  • Proactive, solution-oriented mindset
  • Fluent in German and English

Tech stack

BrazeSalesforceAdobeHubSpotHTMLSQLLiquidCDPsAPIs

Benefits

2 additional volunteering days3 extra wellness daysMental Health First Aider and Employee Assistance programCO₂-neutral offices using renewable energyAccess to dentsu Academy training and development40 additional hours per year for personal and professional developmentCorporate benefits platformCompany pension planBike leasing programWorkation possibilityReferral bonus programOffice dogs allowed in Hamburg, Augsburg, Munich, Berlin & Düsseldorf offices27 days vacation per yearFlexible working hours with flexitime and home office optionsOvertime recorded from minute oneFresh fruit and coffee available daily in offices

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