AdTechTalent
Product2 months agoHybrid

Merkle

Senior Martech Consultant

martechAIpersonalizationdigital architectureSalesforceAdobeBrazevendor selectionroadmapconsultingcustomer experiencetransformation

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Rotterdam, Netherlands

Full job description

Senior Martech Solution Consultant responsible for defining technical direction for large-scale personalization and customer experience transformations. Tasks include assessing existing Martech platforms and integrations, designing future-state architectures, leading vendor analysis and selection, defining implementation roadmaps, and embedding AI capabilities into Martech strategies. Requires 7+ years experience in Martech, CX, digital architecture, or technology consulting, with strong knowledge of Salesforce Marketing Cloud, Adobe Experience Platform, Braze, and AI-driven personalization. Must have strong analytical skills, experience in vendor selection, and ability to communicate architectural decisions to senior stakeholders. Role is hybrid based in Rotterdam.

What you'll do

  • Assess existing Martech platforms, integrations, and architectural constraints
  • Design future-state technical and solution architectures that drive new capabilities
  • Translate strategic use cases into platform, vendor, and capability implications
  • Compare and recommend architecture and vendor scenarios
  • Support vendor evaluation and selection with clear trade-offs and recommendations
  • Define implementation roadmaps and high-level delivery approaches
  • Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
  • Embed AI capabilities and implications into the overall vision, architecture, and roadmap
  • Clearly communicate architectural decisions and their impact to senior stakeholders
  • Guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape

Requirements

  • 7+ years of experience in Martech, CX, digital architecture, or technology consulting
  • Strong experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Data Cloud, Customer 360
  • Experience with Adobe Experience Platform, Journey Optimizer, Analytics
  • Experience with Braze or comparable engagement platforms
  • Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
  • Experience with vendor selection, road mapping, and implementation planning
  • Strong understanding of data, identity, orchestration, and integration concepts
  • Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
  • Experience guiding clients through complex architecture and transformation decisions
  • Trusted advisor to senior IT stakeholders, architects, and business leaders
  • Comfortable operating in complex, multi-stakeholder enterprise environments
  • Able to clearly explain architectural decisions and consequences to non-technical audiences
  • Structured, pragmatic, and outcome-driven, with a strong consulting mindset
  • Platform-agnostic with the ability to focus on capabilities rather than tools

Tech stack

Salesforce Marketing CloudSalesforce Data CloudSalesforce Customer 360Adobe Experience PlatformAdobe Journey OptimizerAdobe AnalyticsBrazeAI

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