AdTechTalent
Marketing2 months agoRemote

Merkle

Senior Manager Relationship Marketing Strategy

CRMemail marketingdata-driven marketingBrazeomni-channel marketingclient relationshipmarketing strategyPowerPointExcelagencyconsulting

Key details

Salary

$94K – $137K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Remote, United States

Full job description

Senior Manager, Relationship Marketing Strategy role at Merkle. Lead strategic omni-channel marketing plans focusing on 1st party data marketing and CRM. Requires 7+ years in data-driven marketing, 3+ years agency/consulting experience, proficiency in Excel and PowerPoint, and experience with Braze preferred. Responsibilities include client relationship management, translating marketing trends into strategies, collaborating with teams, and measuring impact. Position is full-time, remote in Maryland, with 20-40% travel. Salary range $94,000-$137,000. Benefits include medical, dental, vision, life insurance, disability, 401k, paid time off, holidays, sick leave, and parental leave.

What you'll do

  • Lead the development of strategic omni-channel marketing plans
  • Be a subject matter expert and translate new technology, particularly in 1st party data marketing and CRM, into new marketing ideas
  • Monitor current marketing trends, new technology solutions, and competitive strategies and translate them into new marketing ideas
  • Develop trusted, long-term relationships with important client contacts and executives
  • Ensure meaningful client value is delivered through best-practice solutions and original thinking
  • Collaborate with team leadership and partner agencies to turn ideas into executable plans
  • Identify data points and measurements to show the impact of approach and strategy on client's business

Requirements

  • Bachelor's Degree required
  • 7+ years experience in data-driven marketing – specifically CRM, email, online/offline media
  • 3+ years working in an agency or consulting firm
  • Experience with Braze (advantageous)
  • Experience developing solutions to support the sale of new services to clients
  • Hands-on skills using data and research to guide decisions – proficiency in Excel and research tools
  • Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint
  • Comfort and experience working within a matrixed organization
  • Willingness to travel 20-40% (contingent on comfort level)

Tech stack

BrazeExcelPowerPoint

Benefits

Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leaveCompliance with applicable state and local laws regarding employee leave benefits

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