The Trade Desk
Business Development GM (Holdco)
New York, US•2 months ago
$134K – $245K
business developmentsalesagency
Marketing3 days agoHybrid
PubMatic
Senior Manager, Product Marketing - Commerce Media, Data Partnerships & Curation
programmaticproduct marketingcommerce mediadata partnershipscurationretail mediago-to-marketad techSSPDSPDMPsales enablementmarket intelligence
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
New York, US
Full job description
Senior Manager of Product Marketing role at PubMatic based in New York City. Responsible for go-to-market strategy and execution for Commerce Media, Data Partnerships, and Curation. Key duties include building GTM strategies, defining data partnership positioning, evangelizing curation capabilities, executing product launches, enabling sales teams, providing market intelligence, and developing content strategies. Requires deep knowledge of programmatic advertising, retail media, data ecosystems, and sales-led GTM. Benefits include comprehensive insurance, paid leave, commuter benefits, wellness programs, unlimited DTO, and stock units. Hybrid work schedule with 3 days in office and 2 days remote. Salary range $175,000 to $200,000 USD.
What you'll do
- Build and own go-to-market strategy for Commerce Media offerings
- Define data partnerships positioning and storytelling
- Evangelize Curation capabilities and build category narrative
- Build and execute repeatable launch processes for new capabilities and partner announcements
- Enable sales and partner success teams to position Commerce Media, Data, and Curation capabilities
- Bring partner, buyer, and competitive intelligence back to product teams
- Develop content and thought leadership strategies to build authority and fuel adoption
Requirements
- Solid understanding of retail media and commerce advertising landscape, data partnerships, ecosystems, and programmatic curation
- Deep familiarity with programmatic stack, SSPs, DSPs, DMPs, and data marketplaces
- Proven ability to move quickly, test and learn, and deliver in high expectation environments
- Experience running small to mid-size launches and partner announcements autonomously
- Familiarity with sales-driven motions and partner-facing go-to-market strategies
- Ability to synthesize competitive dynamics, partner feedback, and buyer trends into actionable insights
- Strong communication skills to distill technical complexity into compelling stories
Tech stack
programmatic advertisingCommerce MediaData PartnershipsCurationretail mediashoppable formatsSSPsDSPsDMPsdata marketplaces
Benefits
Paid leave programsPaid holidaysHealthcare, dental and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per weekBonusRestricted stock units
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